10 | The Jewelr y Book
A D I V I S I O N O F B R O M S T A D C O M M U N I C A T I O N S
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C O N T A C T
nicole@thejewelrybook.com
15 PUBLISHER'S LETTER
Reflecting on 2024 | by Nicole Bromstad
18 EDITOR'S LETTER
Welcome to the Bridal & Holiday Issue | by Michael Shulman
20 12 DAYS OF CHRISTMAS & 8 NIGHTS OF CHANUK AH
20 Special Jewels to Dazzle & Delight | by Michael Shulman
22 CONTRIBUTORS
Meet the Team Behind the Scene
26 WEAR ABLE PROZAC: GOSHWAR A
Juicy Stones, Sophisticated Settings | by Michael Shulman
28 THE R ETAIL COR NER
Adopting a Sales Mindset | by Peter Smith
30 THE POWER OF BELONGING
Connecting Retailers, Vendors & Clients
| by Heidi Cook & Danielle Barber
32 GETTING TO KNOW: BELLARRI
Description | by Lanny Udell
34 THE PRIVATE CLIENT METHOD
FOR HOLIDAY SUCCESS
Recapture Bridal Clients with a Clienteling Playbook
| by Kathleen Cutler
38 BOOK R EVIEW: BOW
From Acclaimed Jewelry Designer Katey Brunini
| by Michael Shulman
40 INSTANT STYLE
Bring on the Bling! | by Nicole Bromstad
44 PLATINUM TREND REPORT: ENGAGEMENT RING
6 White Hot Styles that Say I do!
| by Platinum Guild International USA
46 DAZZLE
A Christmas Collar | by Danielle Barber
CONTRIBUTORS
Editorial: Danielle Barber, Kathleen Cutler, Michael Shulman, Peter Smith, Lanny Udell
Graphics: Kara Adanalian, Kylie Adanalian
No editorial or photography may be reproduced in any way – in print, internet or otherwise –
without the written consent of Bromstad Communications LLC.
P.O. Box 386, Glen Ellen, CA 95442 | (707) 481-0146
Table of Contents
O N T H E C O V E R : p l a t n i u m b o r n
Fall 2024 | Table of Contents