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OUR PATH TO SUCCESS – THE GIFT CHART
P
ennington & Company's experience with over 1,000 collegiate organizations, raising more than $1.1 billion
in support of Greek life, shows that the top 10 gifts usually make up over half of a successful capital
campaign, while the top 20% of donors will make up 80% of the funds contributed. This gift chart provides an
overview of the gifts needed for a campaign of this magnitude to be successful.
LEADERSHIP GIFTS
MAJOR GIFTS
PUBLIC PHASE GIFTS
20%
TOP
80%
10 $50,000 $10,000 $500,000
14 $25,000 $5,000 $350,000
18 $15,000 $3,000 $270,000
23 $10,000 $2,000 $230,000
190 Up to $5,000 Varies $650,000
TOTAL GIFTS
265
CUMULATIVE TOTAL
$4,000,000
GIFTS
NEEDED
GIFT
SIZE
PER YEAR
OVER FIVE YEARS
RANGE
TOTAL
1 $500,000 $100,000 $500,000
3 $250,000 $50,000 $750,000
3 $150,000 $30,000 $450,000
3 $100,000 $20,000 $300,000
MAILABLE LIVING ALUMNI 1,253
LOST ALUMNI 188
GOAL $4 MILLION
ALUMNI PARTICIPATION 21%
