RETAILOBSERVER.COM AUGUST 2024
4
Eliana Barriga
eliana@retailobserver.com
Flip the script!
AUGUST 2024, VOLUME 35, ISSUE 8
CELEBRATING OUR 35
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
ELIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
STEVEN MORRIS
DAVID OLIVA
JOHN TSCHOHL
LIBBY WAGNER
DEADLINE FOR OCT. 2024 ISSUE:
SEPT. 1, 2024
THE RETAIL OBSERVER
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Elle's View As I See It
A
lmost eight years have passed since my car accident. I had no idea
the long-term ramifications of that fateful night. The doctor said,
"Your life as you know it will be forever changed, and everything in
your life will be up for re-evaluation." Well, his prediction is continuing to
unfold in my life.
This pivotal realization catapulted me headlong into the process of
evaluating and editing the script of my own life, a process we can apply to
our businesses as well. Acknowledging that you have the power to edit out
the things that are no longer serving you personally or in your business
allows you the ability to replace them with new systems, ideas, and influential
people. Are you looking for ways to take your small business to the next
level? Where do you want to be one, five, and 10 years from now? What is it
going to take to make that happen?
Start by re-imagining your company from the ground up. Get out the red
pen and start editing. For starters, begin by finding ways to stay relevant
in this rapidly changing marketplace. Use publicity to gain exposure for
your company by giving locally. Publish content on your website your
customers can find beneficial to their everyday lives. Consider engaging
influential bloggers that have large fan bases to significantly boost your
company's reputation.
Evaluate your current business relationships — are they beneficial for both
parties? Does that vendor bring to the table the benefits they claimed when
they were first wooing you for your business? Is that employee enhancing
your customers' experience or contributing to the overall helpful can-do
climate of your business? If not, perhaps some thoughtful communication is
in order. If that doesn't remedy the issues, it may be time to do some
housecleaning to find individuals more suitable with which to partner.
With a solid plan, you will be able to capitalize on new avenues for your
business. So get busy re-envisioning the future of your company NOW!
What are you waiting for?
THE RETAIL
RE-ENVISIONING
BUSINESS AND
LIFE SCRIPTS
