Look Book

e Jewelry Book | 35 B O O K Y O U R S A L E S MASTERCLASS I N S T O R E NOW! Consultant to Jewelry Suppliers and Retailers Author | Columnist | Keynotes Managers Meetings P E T E R S M I T H TheRetailSmiths@gmail.com Peter Smith teaches Sales Training Masterclasses and Hiring Workshops in retail stores, and consults jewelry suppliers, brands, and retailers. He is the author of three books ( Hiring Squirrels, Sell Something, and e Sales Minute) and a columnist for e Jewelry Book and National Jeweler. He has more than 40-years in leadership positions in the industry including companies such as Memoire, Hearts On Fire, VIBHOR, and Tiffany & Co. He can be reached at eRetailSmiths@gmail.com e Fire & Ice diamond itself, an Ideal diamond with its own US Patent number, a GIA Diamond Grading Report attesting to its Ex, Ex, Ex attributes and an AGS Ideal Addendum, showing 0000 for Light Performance, Brightness, Fire, and Contrast is a beautiful product, but when the brand, as it showed at Luxury by JCK, delivers complete programs in Bridal, Bands, and Jewelry, it ticked a great many boxes at a time of uncertainty for other players in that space. Much is made of creating differentiated products and categories and there will always be a place for innovation and creativity. at innovation can, however, be delivered in a category that is often 40-45 percent of our total retail sales. e newly created two-prong studs by Fire & Ice reflects a terrific way to deliver innovation in a product that matters to consumers. e brand also introduced a fabulous collection of hoop earrings showcasing both the expected, in the beautifully executed round and oval shapes, but also the unexpected, with exciting new twists in additional styles. Likewise, the Fire & Ice brand showcased new bridal styles featuring low-profile comfort-fit and shared prong bands with matching engagement rings – all delivered in a package built around what is most relevant to consumers. e brand, built upon core products in the essential categories, and complimented with subtle and innovative design, is delivered in displays that are clean, modern, and sophisticated. In a fast-changing landscape for jewelers, we don't always have to reinvent the wheel. Sometimes the answer is right under our noses and, I suspect, Fire & Ice is destined for a long and exciting journey in the years ahead with retailers who prize natural diamonds. Happy Retailing! In a fast-changing landscape for jewelers, we don't always have to reinvent the wheel. '' ''

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