RETAILOBSERVER.COM JUNE 2024
4
Eliana Barriga
eliana@retailobserver.com
Embrace the possibilities!
JUNE 2024, VOLUME 35, ISSUE 6
CELEBRATING OUR 35
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
ELIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
ELIAS FERNANDEZ ARIAS
STEVEN MORRIS
JOHN TSCHOHL
LIBBY WAGNER
PETER WEEDFALD
DARIN WILLIAMS
DEADLINE FOR AUGUST 2024 ISSUE:
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Elle's View As I See It
W
hy do some of us find dealing with change such a challenge? I
think it is just simply human nature. Change often knocks us off
balance and sends a signal to our brain to start adjusting.
Sometimes these adjustments feel uncomfortable, especially if major
changes occur over long periods of time. Because our brain expects things
to stay the same, we easily begin to judge change as a negative thing.
However, as you look at the world around, you'll notice that things are
constantly moving and continually changing everywhere! We live in a world
of perpetual change. The Greek philosopher Heraclitus coined it perfectly,
"The only constant in life is change."
What if we started looking at things differently? What if we lived in a state
of understanding that things will and do change, and then begin to trust the
process that we can and will adjust as we need to? Instead of looking at
change as extremely stressful and doing everything possible to avoid it (you
know who you are), start by looking at change as a welcome part of your
day-to-day life and embrace it. Eventually we might even get to the point
where we look forward to it!
The good news is science tells us that we can do just that! We can
reprogram our brain and belief systems so that the adjustments that change
brings no longer need to cause us undue stress. This is a good skill to have
these days, with the rapidly changing current events that are happening in
our world today. We need to keep our stress levels low and stable as we
raise our joy levels up!
So, next time you're faced with change, instead of freaking out trying to
maintain and keep things the same, try embracing it and ask yourself "how
can I adjust my reaction and benefit from this change?"
Start by reimagining a positive outcome, and then actually take steps that
move you in a new and different direction. You know, sometimes it's just ok
to end a chapter in life and start a fresh one. Trust yourself to allow change
to be the catalyst for something new and wonderful in your life.
THE RETAIL
CHANGE:
THE ONLY
CONSTANT IN LIFE
