Retail Observer

March 2024

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MARCH 2024 22 • 24 in. Touchstone 151-Can Beverage Fridge With Stainless Steel Glass Door: Features three full-extension tempered glass racks to accommodate multiple bottles and cans, one full- extension wine rack for select varietals, and a single cooling zone with a 30-degree temperature range that provides the ultimate flexibility to chill beverages and wines. Priced at $2,699.95. • 24 in. Touchstone 151-Can Beverage Fridge With Panel- Ready Glass Door: Features a sleek UV-resistant panel-ready glass door that is designed to keep beverages and wine bottles cool while matching the unique style of your kitchen or patio. Comes with an ultra-fast Super Cool mode to ensure quick, optimal cooling solutions ideal for home entertaining. Priced at $2,499.95. • 24 in. Touchstone 151-Can Beverage Fridge With Solid Stainless-Steel Door: Features four full-extension glass beverage racks, a single cooling zone with a 30-degree temperature range, and a modern heavy-duty stainless-steel door and professional handle designed for flush built-in installation that complements any home's style – whether indoors or out. Coming soon. Priced at $2,699.95. For more information on the brand, visit: www.zlinekitchen.com. KENMORE TO EXPAND U.S. PRESENCE IN STRATEGIC PARTNERSHIP WITH O'ROURKE O'Rourke to serve as an exclusive distributor of Kenmore major appliances nationwide Kenmore, one of America's longest-standing home innovations providers, and O'Rourke Sales Company, a leading independent distributor of appliances, electronics, and other household goods, today announced a partnership to bring Kenmore major appliances to consumer and commercial retailers nationwide. This marks a significant milestone in the Kenmore brand revitalization strategy, stepping the brand into its broadest cumulative distribution network for major appliances in nearly a century of sales. "Expanding distribution isn't about the Kenmore name being in more places," said Sri Solur, CEO, Brands, Kenmore. "It's using the Kenmore name to drive mutual growth strategies. O'Rourke represents an incredible network of independent, national, and regional retailers, rent-to-own stores, online marketplaces, and military exchange channels nationwide. This partnership means incremental value for each of us but most importantly, for all our customers." This partnership focuses on new major appliances recently announced by Kenmore that include newly released gas and electric ranges, built-in dishwashers, and top-mount refrigerators. Also included will be side-by-side and French-door refrigerators and new top-load and front-load laundry machines. With this partnership, O'Rourke secures a long-term exclusive appointment as a distributor of Kenmore major appliances in the United States. The Kenmore appliances will be available to O'Rourke's domestic network of customers across all of their sales channels: Retail, Rent-to-Own, E-Commerce, Premiums and Incentives, Hospitality / Builder, and the Military Exchanges. "We at O'Rourke Sales Company are very excited to team up with Kenmore, and we look forward to helping revitalize this legacy brand to all of our customers across the country," said Tom Jeffries, senior vice president of sales and appliances. "With Kenmore's focus on the latest in appliance technologies and product advancements, paired with O'Rourke Sales' 59 years of distribution experience and dedicated sales team, we believe Kenmore will once again become a leading household name in the appliance industry in 2024 and beyond." New Kenmore products will be available at O'Rourke Sales in early 2024. Visit www.kenmore.com for information on available products, upcoming launches, and more. I N D U S T R Y [ N E W S ]

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