LEADERSHIP GIFTS
MAJOR GIFTS
PUBLIC PHASE GIFTS
20%
TOP
80%
133 Up to $5,000 Varies $175,000
1 $500,000 $100,000 $500,000
2 $250,000 $50,000 $500,000
3 $100,000 $20,000 $300,000
4 $75,000 $15,000 $300,000
10 $50,000 $10,000 $500,000
12 $25,000 $5,000 $300,000
15 $15,000 $3,000 $225,000
20 $10,000 $2,000 $200,000
TOTAL GIFTS
200
CUMULATIVE TOTAL
$3,000,000
Goal $3 million
Mailable Living Alumni 1,004
Lost Alumni 163
Alumni Participation 20%
GIFTS
NEEDED
GIFT
SIZE
PER YEAR
OVER FIVE YEARS
RANGE
TOTAL
Page 8
O U R P AT H T O S U C C E S S
P
ennington & Company's experience with over 950 collegiate organizations, raising over $1 billion in support of
fraternity and sorority life, shows that the top 10 gifts usually make up half of a successful capital campaign, while the
top 20% of donors will make up 80% of the funds contributed. This gift chart provides an overview of the gifts needed
for a campaign of this magnitude to be successful.
THE GIFT CHART
