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easily choose smart devices that are safer and less vulnerable to
cyberattacks."
The marks and certifications themselves are talking points. But
understanding what makes a product more secure versus another
will allow you to bill yourself as the go-to resource in your
community. Even if you feel your business can't overlook some of
those popular brands, understanding the certifications in the smart
home arena can help you guide your customers down a more
secure path.
Further, if your business is deeply involved with custom
integration and whole-home automation, there's an opportunity to
have a conversation with your customer or client about leaning on
your company for regular firmware and system updates – basic
table stakes if they want to ensure that their systems stay secure
over time.
Smart home conversations might also require a bit of psychology
on the sales associate's behalf. Sure, there might always be a back
door that bad actors can exploit, but unless you are concerned
about people specifically targeting you or wanting to do you harm,
you will more than likely have nothing to worry about from a smart
home security standpoint. These systems aren't easily hacked.
As long as technology keeps extending its tentacles throughout
our homes and lives, questions about privacy
and security are bound to persist. Stay ahead of
the curve and position your business as a leader
your customers can count on.
Rob Stott is corporate communications manager for Nationwide
Marketing Group
RO
