Retail Observer

RETAILOBSERVER.COM JANUARY 2024 38 C ustomers want to hire remodelers they can trust to work on their homes. One way to make sure they know they are working with companies that are committed to upholding key standards is to work with a member of the National Association of the Remodeling Industry (NARI). NARI members pledge to follow the NARI Code of Ethics, in order to build trust and comfort with homeowners by showing that they will live up to these high standards in all their interactions. Homeowners want to know that remodelers will abide by critical values, including: • Delivering quality workmanship • Providing transparency • Making sure all contracts comply with applicable laws • Acting accountably In some areas, there are minimal requirements to perform remodeling services, and if homeowners are working with someone whose main motivation is profit, they might end up not satisfied with the work. In contrast, NARI members pledge to follow its Code of Ethics, which assures homeowners that they are committed to: • Promoting only those products and services that are functionally and economically sound, and that are consistent with objective standards of health and safety • Making all advertising and sales promotion factually accurate, avoiding practices that tend to mislead or deceive the customer • Writing all contracts and warranties so they comply with federal, state, and local laws • Promptly acknowledging and taking appropriate action on all customer complaints • Refraining from any act intended to restrain trade or suppress competition • Obtaining and retaining insurance as required by federal, state, and local authorities • Obtaining and retaining licensing and/or registration as required by federal, state, and local authorities • Taking appropriate action to preserve the health and safety of employees, trade contractors, clients, and the public No doubt, homeowners will choose a contractor who is dedicated to being ethical over someone who has no way of demonstrating a commitment to doing the right thing. When potential clients search for someone to complete their remodeling project, you can tell them to look for a NARI member in their area through the Find a Remodeler search feature at remodelingdoneright.com. You can remind them that NARI remodelers are pledged to follow the code of ethics, which proves their commitment to high standards of honesty, integrity, and responsibility. Most homeowners will do their homework – they'll check references, read reviews, and ask for a written contract. When it comes to finding ethical contractors, NARI's website is the first place to start. It has a list of remodelers who've pledged to follow the Code of Ethics, and who will strive for professionalism and excellence. It gives the homeowners peace of mind and shows that the contractors are committed to Remodeling Done Right, setting themselves above other providers. Note: Visit remodelingdoneright.nari.org/coe to read NARI's full Code of Ethics. HOW TO FIND AN ETHICAL REMODELER HOMEOWNERS WANT TO HIRE A S S O C I AT I O N [ N E W S ] RO

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