Retail Observer

RETAILOBSERVER.COM JANUARY 2024 32 VFTI CONFERENCE: EARN CEUS AT KBIS 2024 NKBA's Voices from the Industry Conference features more than 75 sessions and six learning tracks targeted to K&B professionals A S S O C I AT I O N [ N E W S ] N KBA's Voices from the Industry (VFTI) conference, which takes place annually at KBIS, provides those in the kitchen and bath industry with the opportunities of career growth, professional development, access to invaluable education and insights. The conference also helps professionals earn CEUs to maintain their NKBA certifications, which may also be applicable for other industry credentials. At KBIS 2024, from Feb. 27 - 29 in Las Vegas, the VFTI conference will feature six learning tracks that include over 75 sessions presented by K&B experts through workshops and presentations. The VFTI sessions, sponsored by title sponsor Floor & Decor and Gold sponsor Bed Bath and Beyond Trade, offer a mix of in-person, hybrid and online opportunities for learning. After registering for VFTI on KBIS.com and buying a VFTI conference pass, attendees can go to any workshop or session of their choosing throughout the three days. And that's not all — they'll also have access to this indispensable content via on-demand sessions through 2024. Read on to find out more about the not-to-miss VFTI conference tracks and sessions that NKBA will be offering this year. K&B TRENDS TRACK One of the tracks for the VFTI Conference taking place in 2024 is K&B Trends, with a variety of engaging sessions on topics ranging from global trends and cabinetry to luxury design and more. Learn how K&B is evolving and its future direction by attending the following presentations and workshops: • International Kitchen Trends • 2024 Global Color and Design Forecast • Biophilic Jeopardy • The Finishing Touch: Understanding and Exploring the Latest in Cabinet Finishes • Talking Texture: Highlighting Trending Materials in Cabinetmaking • Cooking at Home: The History and Future of Kitchen Appliances • The Rise of Resimercial & Its Influence on Bathroom Design • Winning Outdoor Kitchen Design • Designing for Today's Luxury Home • Luxury Reimagined: Unveiling the Future Expectations of Opulence in Kitchen and Bath Design • Tunable White: The EASY Choice for Designers These sessions will be presented by various K&B professionals including Daniel Tripp, AKBD, Director, Kitchen and Bath Business Group, Häfele America Co.; Ruthanne Hanlon, National Color and Design Manager, PPG Paints; Elle H-Millard, CKD, Corporate Learning Manager, Delta Faucet Company and others. LEADERSHIP TRACK For those interested in developing their skills as business owners and team leads, VFTI sessions in the Leadership track will focus on areas such as change management, heading multigenerational teams and more. Become a stronger leader and drive your team toward success through the following workshops and presentations: • From Boomers to Zoomers: Mastering Multigenerational Leadership • Damn Straight: Clients Are Lucky to Pay More for You! • Speaking Skills that Thrill – Building Basics for Beginners • Leadership Without Title • A New Era of Remodeling; Insights from a Generation Z Designer • Sharpen Your Saw, Sharpen Your Performance • Secrets to Successfully Managing Change The K&B experts leading these sessions include Tom Houghton, Owner/Lead Consultant, Round Peg Solutions; Paula Kennedy, CMKBD, Owner, Timeless Kitchen Design and others. MARKETING TRACK These days, creating a brand and building an online presence are essential to doing business, which is why attending VFTI Marketing track is so crucial for any K&B company owner. The following presentations and workshops cover topics including content creation, managing potential prospect expectations and more: • Brand New! Building Your Best Brand • Say Cheese! Creating Content People Love to Watch & Share • Master Your Marketing Workshop - A Blueprint for Success for Design and Remodeling Companies • Architectural Photography Creates Magazine-Worthy Photos • Lights, Camera, Design: The Power of Visual Storytelling for Effective Design Marketing • Developing a Marketing Strategy for New Leads and Customer Retention (Working Title) • Managing Expectations of Your Next Prospect • Stand Out in the Market With Your Custom Cabinet Lines • Selling Sustainability to Save the World • 5 Money-Making Secrets of Social Media Industry leaders presenting these sessions will include Joseph DeCasperis, Owner, Joseph DeCasperis Design; Megan McIntyre, Creative Director, The Marketing Corner; Jason Lockhart, CEO, Kitchen & Bath Marketing Solutions and others.

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