Retail Observer

January 2024

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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JANUARY 2024 RETAILOBSERVER.COM 27 REVOLUTIONIZE KITCHEN DESIGN BY REMOVING THE LIMITATIONS OF TRADITIONALLY EXHAUSTED RANGE HOODS Plasmamade ® enters the North American market with game-changing products that will transform the way kitchens are designed JAK Appliance Group, a specialty importer, distributor, and brand developer for kitchen appliances, is pleased to announce the arrival of the PlasmaMade ® brand in North America. The various PlasmaMade ® products will change the way kitchen designers, architects and builders plan kitchen layouts, venting requirements, and appliance placement, given the new technology and innovation of the PlasmaMade ® products. Gone are the days of needing external venting for hood fans. Now all you need is a PlasmaMade ® E-filter, because its recirculated air delivers a healthier, cleaner cooking environment. Why is that? The PlasmaMade ® E-Filter is a revolutionary recirculation filter that has advanced and patented techniques for cleaning the air. The filter uses, among other things, Electrostatic Discharge (ESD) to more effectively filter odors, particulate matter, allergens, and micro-organisms from the air. This leads to effective recirculating of indoor air once it has been cleaned, meaning that neither external venting or traditional carbon filters (and their costly replacements 3-4 times per year) will be required – and the lifespan of the E-filter is 12-15 years, which means easier maintenance and lower overall costs for the consumer. For the consumer, this leads to better air quality in the kitchen and a healthier environment overall. For the kitchen designer and builder, it means the constraints of physical vents are removed, increasing design flexibility and creativity far beyond what was previously possible. A real win for all concerned. RO

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