Prestige Promenade pearls and sweets
Issue link: https://www.epageflip.net/i/1513623
34 | thejewelr ybook.com When you love what you do that adoration shines through. '' '' S o who of us remembers when we actually called a place and not a person? Rushing home to get that important phone call is arguably one less stress in our lives because ... for better or for worse ... we're always connected with our mobile devices. ose devices are the favorite tools of Heidi Cook and Danielle Barber of Suna Bros. because it keeps the action of the road and offi ce in real time. Lights, camera, Suna! Screen Time "At my last two in-store events," explains Heidi, "I have face-timed Dani to speak directly to our clients AND consumers. We spoke about specifi c gems and even designed a bespoke piece of jewelry. Being connected changes everything. It's selling in real time." Danielle replies, "I love how much the landscape has changed since the days taking large format Kodak Ektachrome images and producing catalogs, which took months to fi nish. It still amazes me that I'll FaceTime a Suna retailer, spin around in my chair, photograph, spin around again, create in Photoshop and InDesign, then upload a PDF." Dialed in Heidi strongly advocates the importance of customizing events and marketing for individual stores to deliver Suna pieces across the counter and into collections of repeat collectors and new clients. "Perhaps now more than ever, we need to react quickly with our retailers. eir clients are super savvy and if we can provide our retailers with any extra tools, it's a win-win." Dani generates original content for SUNA. "Everything I post," she begins, "is ideal for retailers that function off of group platforms like Podium and ClientBook." Broadcast News Every week, Heidi meticulously records the details of each piece then reaches out to everyone from store owners, buyers, sales associates, and stylists with videos and photographs. "Texting is the strongest method of communication," Heidi states. "It's a direct contact to each individual on a retailer's sales team, and then they can text their clients. It is eff ortless yet so effi cient." Are you in need of a special piece? Fantastic! Find us at concierge@sunabros.com or (212) 869-5670. L-R: Danielle (Dani) Barber and Heidi Cook. Game of Phones by Danielle Barber Winter 2024 | Editorial