Look Book

22 | thejewelr ybook.com W hile men's jewelry has been a recognized category for years, today's fi ne jewelry retailers are giving select men's accessories more than an approval nod. Jewelry store owners are writing signifi cant sales orders for designer-driven, male-focused designs. And, their reorders are roaring. In 2010, I was CMO with Scott Kay, Inc. Competing with David Yurman and John Hardy, Scott Kay's "For Men Only" collection dominated thirty-fi ve percent of a spacious, custom-branded ballroom at the Wynn, Las Vegas during Couture. Scott Kay made the cover of Vogue Gioello, was featured in Saks Fi h Avenue's Manhattan store windows, mirrored Yurman's display space at every Saks' location, and took a spotlight position during New York Fashion Week in the same year. (https://tinyurl.com/TJB-SK) Once a dynamic market trend, menswear accessories are now a fashion constant, and designer designs are in demand. A Return to a Gentleman's Haberdashery with Bespoke Style Katey Brunini of K.Brunini Jewels debuted AeZeus Baldwin in early 2023, at the cusp of this moment of fl ourish in men's accessorizing. Reminiscent of a time in history when men donned more jewelry than women, Brunini collaborated with Jeff rey Baldwin to fuel a movement for pieces cra ed with elegance and old-world design elements melded with a punk rock styling. "We are implementing Japanese indigo fabrics which are upcycled from the late 1800s along with gorgeous hand-painted vintage kimonos from the mid-1900s. ese textiles are being mixed with precious gold and gemstones in cuffl inks, jabots, pendants, cuff s and rings for men," states Katey Brunini. "It is brave elegance with dangerously beautiful confi dence." True to the talismanic core of K.Brunini Jewels, the AeZeus Baldwin collection embraces self- expression, art, and personal style. Embracing fl uidity and confi dence at the crossroads of Kyoto and Kensington, imagine High Street dapper intersecting with X Factor swagger. e man wearing AeZeus Baldwin is a hybrid of Fred Astaire and Paul Simonon ( e Clash), Lenny Kravitz and Errol Flynn. "AeZeus Baldwin is strong and vulnerable. Refi ned excellence embracing masculine and feminine without fear," concludes Brunini. Deakin & Francis sterling silver skull bangle. Photo: Deakin & Francis AeZeus Baldwin 18k gold, diamond and gemstone tie pins. Exclusive to the Major Tom collection, the MYLES hexagon pendant features pavéd set colored gemstones and enamel border of your choice set in blackened Sterling Silver. Photo: Julez Bryant by Dan Scott The Long View I N S I D E T H E M E N ' S J E W E L R Y B O O M Winter 2024 | The Business of Jewelry

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