Retail Observer

NOVEMBER 2023 RETAILOBSERVER.COM 17 SALAMANDER DESIGNS LAUNCHED SIENA, THE NEXT LEVEL OF CUSTOMIZATION AND EXPANDED OPTIONS FOR CHAMELEON LINE OF CABINETS AT CEDIA 2023 Offering virtually limitless designer possibilities for entertainment cabinets, Siena brings the awesome ability to mix and match more materials and parts for all-new looks Salamander Designs, manufacturer of award-winning, premium quality furniture for residential and commercial A/V and technology integration for 30 years, announced the company is introducing the new Siena style with new designer options that expand the already remarkable customization possibilities for their award-winning Chameleon Collection of media and entertainment cabinets at the CEDIA Expo in Denver. Along with the new, elegant Siena finishes, a wide variety of top options such as wood, glass and solid surface, door and base selections, integrators and customers can take the renowned Salamander customization to a whole new level. The new finishes in oak and walnut are applied with water-based stains, making them environmentally friendly choices. With the launch, Salamander plans to celebrate their 30-year anniversary. Recognized worldwide for designer-grade furniture customization that is delivered quickly, Salamander Designs' residential and enterprise cabinets set the standard for supporting today's A/V technology and also allow customers to make every cabinet their own unique solution. The new Siena finish offerings include black and natural oak, medium walnut, walnut grey and wenge oak, and American cherry. These may be mixed and matched with multiple cabinet tops such as wood, black glass, and solid surface white and black. The new design possibilities also include a variety of cabinet feet and base options, doors, and configurations in 20", 30", 50" and 60" in standard and slim low-profile versions. Unveiled at CEDIA, the new customization levels will be available in the fourth quarter of this year. "Salamander Designs has long been known for custom-built, fast shipping solutions – and now we're providing more choices than ever to meet and exceed the individual preferences and needs of discerning Integrators, clients, and interior designers worldwide," said Scott Srolis, senior vice president of sales and marketing at Salamander Designs. "This is the fast and flawless way to achieve the highest level of media cabinet personalization. We think of Siena as 'mixology' for today's technology projects. We're proving that customers can enjoy easy, flexible customization without sacrificing our legendary high quality or amazingly fast delivery." Chameleon Cabinets are already widely known for their high quality and ability to house all components, TVs and displays, power, cabling, and more to create a streamlined, clean designer look and experience for any residential project. The array of compelling new options will allow custom integrators to take furniture design to an even more exciting level. With the Siena launch, Salamander also shared plans to release a new residential version of their online Cabinet Designer in 2024. This will allow the new Siena and Salamander materials, colors, sizes, configurations, footing, shelving, ventilation, and countless other options to be mixed and matched even more quickly and easily so every customer can get their own original furniture piece. This exciting platform will enable residential Integrators to design and demonstrate Salamander Designs' beautiful cabinets to customers in real time, 3D, and accelerate project documentation, quoting, and ordering. Additionally, Salamander plans to expand personalization options and features for their commercial cabinets, to widen the offerings for Integrators who support the enterprise sectors. Please visit www.salamandercommercial.com to learn why global companies and thousands of residential customers worldwide rely on Salamander furniture. SPEED QUEEN ADDS MATTE BLACK OPTION TO SELECT MODELS After decades of only offering a single color option (white), Speed Queen announces the introduction of Matte Black models. "When we previewed these models at a recent show the response was nothing short of exceptional," said Cody Masluk, vice president of Speed Queen Consumer distribution. "We've consistently been asked to offer other colors in addition to our white models. So, we've answered the call from our customers."

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