Retail Observer

November 2023

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Berlin is one of Europe's top technology hot spots, and that's why IFA partnered this year with Berlin Tech Week for a reception at Berlin Soho House, organized an AI Sprint and AI Breakfast, hosted the Berlin Startup night, and ran a gaming night at LVL World of Gaming. "IFA Berlin is back – both as a platform and a constant for the global tech industry. As an event, we showed that IFA is rapidly evolving to meet the expectations of both exhibitors and visitors. IFA 2023 was a big success, but as always, the first day after IFA is the first day before IFA. That's never been more true than today, as we will now prepare to celebrate IFA's 100th birthday in 2024," said Dr. Sara Warneke, managing director of industry organization gfu Consumer & Home Electronics GmbH. "IFA under new management has proved to all involved that the 2023 edition has initiated the change that will set the direction for all future shows. IFA Management and its shareholders gfu and Clarion agree that a constantly evolving industry also requires a constant evolution of the IFA concept," Dr. Warneke said. "We had less than eight months to get ready, but the team of IFA Management GmbH worked wonders and delivered a wonderful and inspiring IFA. I'm truly proud of what we have achieved – evolving IFA Berlin from the world's best show for consumer electronics and home appliances, to a content-packed experience for all visitors," said Oliver Merlin, managing director of IFA Management GmbH. "The outlook for next year is promising. Many exhibitors have already committed to IFA 2024, and the government of the state of Berlin has also confirmed its full support for next year's show," Merlin added. Celebrating its 100th birthday, IFA 2024 will take place from September 6-10 in Berlin – and it's already possible to pre-book exhibition space. IFA Management GmbH is a joint venture of gfu Consumer & Home Electronics GmbH (owner of the IFA trademark rights) and Clarion Events Ltd, which is responsible for organizing IFA in Berlin. Visit www.ifa-berlin.com to learn more. IFA BERLIN 2023 RO

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