Prestige Promenade pearls and sweets
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thejewelrybook.com | 35 ere is no shortage of news proclaiming that lab-grown diamonds are "a race to the bottom." It is true that prices for lab-grown diamonds have reduced dramatically. e economics are rather simply attributable to supply and demand. As consumer demand rises, the market responds by building more machines to grow diamonds. As more machines come into use, supply goes up. Will lab-grown diamonds eventually stabilize? Yes, according to most expert opinions. Until then, there will be volatility. Retailers selling lab- grown need to be smart and strategic in how they enter the market and how they maximize margins. Many successful jewelers in the lab-grown market stay out of the low- price/low-margin arenas and focus on off ering the most desirable diamonds. Lab-grown diamond jewelry can easily be sold at traditional or higher margins with a well-merchandised assortment that off ers great value to your clients. Do not settle for selling the same diamond in LGD at a lower price; use the opportunity to sell a larger or better diamond. e price diff erence between mined and lab-grown diamonds allows your clients to own a signifi cantly larger diamond or a total weight item that is sure to be treasured. You'll be pleasantly surprised how often your unit sales price will go up, not down! Many suppliers off er high-value merchandise that helps increase sales and margins. Respected grading reports by GIA or GCAL, diamonds without post-growth treatments, top makes, Type IIa diamonds, and suppliers with strict adherence to sustainability best practices help you off er better value to your clients, and these advantages should be emphasized when selling LGD. Are you ready to enter the lab-grown market? If you're ready, there is no time like the present with the season approaching quickly. Find suppliers that have the experience, capability, and tools to support you and contribute to your success. It is crucial to properly train your sales staff to successfully sell lab-grown diamonds. Many suppliers off er training for you to utilize to explain the features and benefi ts of lab-grown diamonds. Suppliers realize that your success depends on a well-trained staff . Take advantage of their experience and expertise. An example of a great supplier choice is ALTR Diamonds, a clear leader in innovation, ethical standards, and environmental impact. As a pioneer in the industry, ALTR has played a key role in the evolution of LGD in the worldwide jewelry marketplace. e sales and marketing assets available help you enter the market quickly and professionally. ALTR's training will get your staff up to speed to professionally and successfully explain the features and benefi ts unique to lab- grown diamonds. ere will always be customers who prefer mined diamonds to lab-grown, and you are experts in making that customer happy. If your customers are interested in lab-grown diamonds or diamond jewelry, it is a market that you can enter and successfully increase your sales and margins. Now may be the time to expand your business in this exciting and evolving direction. ALTR Created Diamond Studs ALTR Created Diamond Fashion Ring ALTR Created Diamond Bridal Rings