RETAILOBSERVER.COM OCTOBER 2023
28
M A N U F A C T U R E R [ N O T E S ]
SMEG EXPANDS ICONIC FAB
REFRIGERATOR LINE
The Fab50 serves as the brand's roomiest retro model to
date, with vintage aesthetics and modern features
L
eading kitchen appliance brand SMEG, known for its Italian
heritage, signature style, and advanced technology, is thrilled
to announce the latest addition to its beloved FAB refrigerator
lineup: the FAB50. Combining vintage-inspired aesthetics with
cutting-edge technology, the FAB50 is designed to redefine the
modern kitchen experience and marks a significant milestone as the
largest model in the retro refrigerator collection to date. Seamlessly
blending form and function, the refrigerator allows consumers more
room for storage without sacrificing SMEG's instantly recognizable
retro style.
Standing over six feet tall and more than two feet wide, the 19.3 cu.
ft. FAB50 includes a refrigerator and freezer combination featuring
ample internal space to cater to various storage needs. Designed with
versatility and user convenience in mind, the refrigerator component is
equipped with two adjustable shelves and a dedicated drawer for fruit
and vegetables, along with a LifePlus compartment that ensures an
optimal and sustained temperature to preserve the quality and
freshness of food. A refreshed interior layout adds a touch of modernity
to the FAB50, with an automatic ice maker and LED lighting throughout.
Additional notable features of the Energy Star® certified FAB50
include a Multiflow system that evenly and constantly distributes air,
an Active Ion system that neutralizes bacteria, and a no-frost design
to reduce defrosting time.
"Our FAB refrigerator series is widely beloved and recognized, so
we're thrilled to expand with the FAB50," said Jim Hershman, Director
of MDA Sales, SMEG USA. "Our goal is always to innovate and provide
beautiful yet functional appliance solutions, and with this launch,
consumers can add a retro-inspired centerpiece to their kitchens
without having to sacrifice storage space or modern features."
The FAB50 is available for purchase now at retailers, including
Appliances Connection, in SMEG's most popular hues: Cream, White,
Black, Red, Pastel Green, and Pastel Blue. Both right-hinge and left-
hinge models are available, with the option of chrome or brass
finishes depending on colorway.
Please visit the SMEG website at www.smeg.com/us for more
information on the FAB50.
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