RETAILOBSERVER.COM SEPTEMBER 2023
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ationwide Marketing Group announced that it has re-
established its home entertainment program with LG
Electronics USA. The revived program, which launched
June 1, 2023, provides NMG's independent retailers and custom
integrators with access to a wide range of LG's TV, audio, and
video products, including LG OLED TVs, soundbars, projectors,
and more.
"As the home entertainment space continues to evolve right in
front of our eyes, we were eager to reestablish our partnership
with LG Electronics," said David Watt, Nationwide's senior
director of consumer electronics. "LG has been an important
partner in the consumer electronics space for a long time, and
this program will give our members easy access to the solutions
their customers want. It's a great step toward supporting our
independent retailers and integrators, and helping them grow and
strengthen their businesses."
The announcement comes as LG is celebrating the 10th
anniversary of its innovative OLED technology.
Through the partnership, Nationwide members will have access
to a powerful suite of tools, including digital marketing campaigns,
in-store marketing opportunities, financing promotions, and more,
that will enable them to position the LG brand for success in their
retail stores and custom integration businesses.
"We are very excited to rekindle this relationship with
Nationwide, as it creates a tremendous opportunity for LG to
reach a wide range of new dealers and offer them our broad range
of home entertainment products and innovations," said Ron
Gazzola, vice president of strategic accounts, LG Electronics
USA. "Nationwide members will now be able to participate in our
national promotions, take advantage of our marketing assets, and
access our training portal."
The LG Electronics team was on hand at PrimeTime in Nashville,
August 13-16, and gave members a chance to get up close with
their TVs, soundbars, monitors, and more. In addition, Nationwide
members can learn more about the new LG
program on the brand's page on MemberNet, or
they can visit the LG page on Nationwide's
exclusive eXchange platform.
NATIONWIDE MARKETING GROUP,
LG ELECTRONICS REESTABLISH
HOME ENTERTAINMENT PARTNERSHIP
The revived program makes LG Electronics' full lineup of
home entertainment products available to NMG's network
of independent retailers and custom integrators
Rob Stott is corporate communications manager for
Nationwide Marketing Group.
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