Prestige Promenade pearls and sweets
Issue link: https://www.epageflip.net/i/1503188
68 | thejewelrybook.com S e e i n g M a g e n t a If you grew up in graphic art classrooms as I did, the word Pantone was ubiquitous. We learned early on about the standardized colors that provide designers and printers with the perfect color match regardless of the medium used to produce it. Pantone began as a commercial printing business before pivoting to supernova brilliance when an ingenious employee applied a little chemistry to systematize inks and pigments … and voilà! The Pantone Matching System was born. By 1999, the name Pantone became offi cially cemented in the mainstream lexicon due to another prescient masterstroke. By engaging the design community in a conversation connecting global culture and the language of color, the Pantone company created "Color of the Year." Every year since, color experts from a variety of creative disciplines plow through market research and trend analyses to pinpoint a single hue that taps into the zeitgeist in both our physical and digital worlds. 2023 Color of the year is year's champion is a much- needed jolt of pure exhilaration, bubbling over with joie de vivre and spirited passion. All hail the reigning raspberr y-hued diva, V IVA M AGENTA. Welcome to the Pantone-coined "Magentaverse." My enthusiasm for the union of Pantone and gems is unbridled. While my inner sentimental artist considers Pantone an old school companion, my science nerd kvells over the sheer existence of gems. And while 2023's color can be likened to ravishing ruby or stunning spinel, for me VIVA MAGENTA is only one thing: rubellite, the red queen in the royal court of tourmaline, the most colorful gemstone family of all. Rubellites: fearless little rebels Rubellite spans vivid red to vibrant pink on tourmaline's dizzying kaleidoscopic spectrum. When you combine their intense palette with tourmaline's inherent tonality, the colors of these cherry-hued gems can often defy words. In fact, during my tenure working with two major jewelry manufacturers, we have been at a loss more than once when trying to properly describe some of them. So, if Pantone declares a color to personify the vibe of global culture, then the color of a gem can be better defi ned by emotion. Colors evoke p a s s i o n . S o m e t i m e s color takes your breath away in a response that is purely visceral. We are drawn to certain hues and personify others with traits we admire and aspire to. Bursting with boldness while simultaneously fringing on the feminine, rubellites pack a power- ful punch, sheathed in a satin eve- ning glove. ey are unexpected, yet intrepid. ey are confi dent, spirited, and unprecedented in a very unprecedented world. My geek fl ag is fl ying at full mast. Pantone is more closely aligned to gems than we may think. And to that, I say, Viva, Magenta! By happenstance – or as it later proved to be, kismet – my fi rst job out of college was in the art department of Krementz & Co., a large, fi ne jewelry manufacturer, doing ads, catalogues, copywriting, and large format photography. Flash forward 25 years, I was fully immersed in our glittering industry, and as an extra added bonus, a childhood fascination for gemstones became a signifi cant facet of my responsibilities. When Krementz closed in 2013, I was fortunate to have found a second home at Suna Bros. doing exactly the same thing: all things creative and sparkling. Dazzle Dazzle Dazzle Dazzle by Danielle Barber Summer 2023 | Dazzle