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Q: What sets your work apart?
A: Everything is one of a kind. I use a mix
of metals, semi-precious stones and beads,
and all kinds of pearls. I look for beautiful
statement stones and clasps that are not just
functional but integral to the design.
Q: Who is your target customer?
A: SHE is for anyone who wants to make a
WOW statement. Our customers are
confi dent, have a unique personal style,
and appreciate one-of-a-kind wearable art
that expresses their individuality.
Q: Do you have a favorite gemstone?
A: Quartz. I'm drawn to the raw beauty of
the shapes and sizes.
Q: Current passion?
A: My fi rst passion is dance. I am a classically
trained ballet dancer, from age 4. Even
though I don't do it anymore, I continue to
support dance and attend performances
whenever I can. For 16 years I taught ballet
in community education programs to make
classes aff ordable for kids who wanted to
dance. Essentially, I brought the studio to
them. I schlepped around a lot.
And I've been studying Argentine tango
for seven years.
Q: What's next for SHE?
A: I continue to partner with NUBI Collections.
I will collaborate with her at several runway
shows this year including Los Angeles,
Minneapolis, Dubai, and in 2024, Paris!
Locally, I'll be doing pop-ups in May, June
and July, and my jewelry continues to be
featured in Twin Cities fashion boutiques.
Most exciting – I was asked to produce my
own show for New York Fashion Week next
September. I'm working on that!
Follow Susan on Instagram: susan_o_horowitz
and Facebook: facebook.com/susan.horowitz.712
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