Retail Observer

RETAILOBSERVER.COM JULY 2023 30 KEY INNOVATIONS DEVELOPED BY GE APPLIANCES IN LOUISVILLE INCLUDE: • 2023 – Launched first smart mixer in the U.S. – GE Profile ™ Smart Mixer with Auto Sense • 2023 – Announced the new GE Profile UltraFast Combo with Ventless Heat Pump Technology with 50% more energy efficient drying in June of 2023 • 2022 – Engineered the first washer with built-in Amazon Alexa • 2021 – First in the industry to deploy cooking modes such as Air Fry, Turkey mode, and Steakhouse modes via over-the-air software updates to previously purchased appliances • 2019 – GEA shut the door on front-loader odor with its new GE Profile frontload washer with its UltraFresh Vent system with OdorBlock ™ featuring unique venting and Microban technology • 2018 – Launch of new CAFÉ brand that brings customizable appliances to the mass premium consumer with interchangeable hardware • 2016 – First ventless, electric indoor pizza oven • 2015 – First and only to launch a refrigerator with a built- in K-Cup ® brewing system • 2014 – FirstBuild, GE Appliances co-creation, maker space and microfactory launches on the University of Louisville campus, jumpstarting new product ideas • 2013 – First connected wall oven launches • 2003 – Producing great food quickly was the focus of the GE Profile Ovens with Trivection Technology launch. The technology used a combination of three heating methods – radiant, convection and microwave – to cook food up to five times faster than a conventional oven • 1999 – Launched the Advantium ™ speed cooking oven using halogen light and microwave technology to cook foods 2-8 times faster • 1995 – First smart dishwasher: auto sensing to gauge soiled dishes • 1983 – Launch of fully automated assembly line producing plastic tub dishwashers • 1980 – Introduction of the "Time Maker" range with combination conventional/microwave oven to help prepare meals more quickly • 1978 – First above-the-range microwave to free up valuable counter space • 1971 – First portable room air conditioner • 1969 – First custom through-the-refrigerator-door ice and water dispenser • 1963 – First self-cleaning oven • 1962 – First packaged terminal air conditioner: the Zoneline ® • 1955 – The Filter-Flo ® System for automatic washers invented at Appliance Park to keep the water clean by removing lint and other particles GEA'S HISTORY IN LOUISVILLE • The original plot of 900-plus acres of farmland for Appliance Park was purchased in 1950 by General Electric. • The groundbreaking of the first manufacturing plant – Building 1 – happened in July of 1951 • It would take two years to build up the facilities before shipping the first product on February 6, 1953 • Later in 1953, the first dishwashers and ranges were shipped. • With a legacy of firsts, Appliance Park was one of the first industrial parks in the U.S. and home to the first commercial UNIVAC computer • Appliance Park boasts its own zip code – 40225 – and the current campus sits on 750 acres From sponsoring the very first Kentucky Derby Festival 50 years ago to investing more than $50 million over the last 10 years in public schools and community organizations, GE Appliances has been a part of positively impacting the Louisville community for generations. GEA's community investments have helped provide inclusive events, break down barriers, increase access to educational opportunities, and connect people with the resources they need to be successful. Visit www.geappliancesco.com for more information on our company, brands, and corporate citizenship. RO M A N U F A C T U R E R [ N O T E S ] ( continued ) 1 New Home Billboard - 1950

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