Retail Observer

RETAILOBSERVER.COM JULY 2023 20 BLUESTAR ® UNVEILS SUMMER COLOR PALETTE FOR PROFESSIONAL-GRADE APPLIANCES Five colors hand selected by BlueStar color experts bring the essence of summer into the home kitchen BlueStar ® , the manufacturer of professional-grade kitchen appliances for the home, is pleased to announce the brand's 2023 Summer Color Palette. Hand-picked by BlueStar color experts, this curated selection of colors embodies summer, allowing home cooks to infuse their kitchens with the peacefulness, energy, and beauty of the season year-round. Summer is a cherished time of year, bringing the tranquility of ocean waves, sandy beaches, and abundant sunshine. This season, BlueStar returns to earthy neutrals that breathe life into kitchen design. With its collection of five captivating hues – turquoise Blue, Light Green, Beige Red, Saffron Yellow, and Oyster White – this palette is energetic and captures the essence of summer. Pair any of these colors with Polished Brass for a bright yet timelessly elegant accent. "At BlueStar, color and customization are at the core of everything we do," said BlueStar President Eliza Sheffield. "Our 2023 Summer Color Palette was carefully selected to inspire designers and capture the warmth and vibrancy of the season. These five rich colors not only complement each other but also work well individually for a bespoke kitchen design." INTRODUCING THE COLORS OF THE 2023 BLUESTAR SUMMER PALETTE: • Turquoise Blue: This invigorating cool shade blends the calming qualities of blue water with the revitalizing spirit of green. • Light Green: Evoking feelings of renewal and growth, this fresh and lively shade infuses a sense of rejuvenation. • Beige Red: Rooted in the richness of the season, this soft, captivating clay color exudes a sense of warmth and sophistication. • Saffron Yellow: Symbolizing the bright and energetic link to long summer days, this vivid hue injects a burst of sunshine, radiating warmth and happiness. • Oyster White: A luxurious take on the classic post-Memorial Day white, this color epitomizes warm simplicity and timeless elegance. Since 1880, BlueStar has handcrafted high-performance appliances in Pennsylvania, offering infinitely customizable ranges, refrigerators and vent hoods as unique as the chefs who use them. With the new 2023 Summer Color Palette, any discerning home chef can bring their personality and professional-grade cooking capabilities into the kitchen. For general information visit www.bluestarcooking.com or join the conversation on social media @bluestarcooking. I N D U S T R Y [ N E W S ] BlueStar's 48" Dual Fuel Range in Beige Red, New 54" Ridgeline Hood in Oyster White, 36" French Door Pro Built-In Refrigerator in Light Green, 48" Dual Fuel Range in Saffron Yellow, and New 54" Ridgeline Hood in Turquoise Blue. All with Polished Brass trim.

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