The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings
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RETAILOBSERVER.COM JUNE 2023 26 customization for the company's product lines while ensuring customers can achieve the unique look of their dreams. "As the desire for distinctive color grows, this program will allow our customers to create a stunning vanity that aligns with their own personal style while expanding their horizons," said Judy Hedreen, STRASSER's Chair. "Whether they love the fun of Benjamin Moore's 2023 Color of the Year Raspberry Blush, the warm, rich brown of Wenge, the trendy gray of Granite, or anywhere in between, the options are seemingly endless to make the vanity truly their own." The Benjamin Moore Color Program is available across all STRASSER vanities, including the ultra-modern Amiri, the contem- porary SoDo, and the refined traditional Ravenna. Please visit www.strasserwood.com for more information about STRASSER or call toll free 1-800-445-0494. FORZA DEBUTS NEW 30- AND 36-INCH SPECIAL EDITION PROFESSIONAL GAS RANGES New SE gas ranges from Forza sit flush along standard depth cabinets Forza, the ultra-premium Italian cooking appliances brand, introduces new Special Edition versions of its celebrated Professional Gas Ranges. Available at 30 and 36 inches, the SE Gas Ranges are designed to fit perfectly flush alongside standard-depth cabinets. These ranges combine the radical angular design and top-notch performance that discerning customers have come to expect and enjoy from Forza. "We've been quite pleased with the reception of our Professional Gas Range product line, so we've created the Special Edition series to offer a sleek designer look that sits flush against the cabinetry," said Marco Guerzoni, Forza director of marketing and product development. KEY FEATURES OF THE SE GAS RANGES LINE: • Forza's proprietary MassimoBlu™ Hyper Broiler outperforms traditional infrared broilers with its powerful 18,000 Btu blue flame that evenly distributes heat for maximum convection performance and consistent results. With up to 6 cubic feet of usable oven space with the capability to fit commercial-sized cooking trays, both the 36- and 30-inch models feature the industry's widest oven cavity. • The exclusive Infinito™ Grate System utilizes edge-to-edge cast iron grates and integrated bullnose to deliver the largest continuous usable cooking surface on the market. For precise simmer-to-sear heat control, the 36-inch model features three 20,000 Btu dual- flame sealed burners and three 12,000 Btu single burners, whereas the 30-inch range offers two burners of each. • Dynamic-Shaped Oven Door Frame: Forza's distinctive angular design is showcased in its oven door, lending its likeness to the uniquely shaped oven window which can be removed by hand for easy cleaning. • Ranges include a fully extendable telescopic glide rack for easily sliding dishes in and out (ideal for roasting heavy items). • The SE Gas Ranges will retail approximately 20% lower in price than the existing Gas Range product line. Visit www.forzacucina.com/product-category/ranges for more information about Forza's products. I N D U S T R Y [ N E W S ] RO

