6
P
ennington & Company's experience with over 950 collegiate organizations, raising over $1 billion in
support of fraternity/sorority life, shows that the top 10 gifts usually make up half of a successful capital
campaign, while the top 20% of donors will make up 80% of the funds contributed. This gift chart provides
an overview of the gifts needed for a campaign of this magnitude to be successful.
OUR PATH TO SUCESS - THE GIFT CHART
MAJOR GIFTS
PUBLIC PHASE GIFTS
10 $25,000 $5,000 $250,000
15 $10,000 $2,000 $150,000
25 $5,000 $1,000 $125,000
1 $250,000 $50,000 $250,000
2 $100,000 $20,000 $200,000
2 $75,000 $15,000 $150,000
5 $50,000 $10,000 $250,000
Goal $1.5 million
Total Active Alumni 896
Total Lost Alumni 84
Projected Alumni Participation 22%
LEADERSHIP GIFTS
20%
PER YEAR/
FIVE YEARS
TOP
80%
TOTAL
$1,500,000
140 Up to $2,500 Varies $125,000
TOTAL GIFTS
200
GIFTS NEEDED GIFT SIZE RANGE TOTAL
