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52 | thejewelrybook.com Q: Where did the name George Francis come from? A: George Francis was my great-grandfather and is a continued infl uence for me though I only knew him through the stories my grandfather told me while we were sharing ice cream under the pecan trees in Texas. However, I was fortunate enough to enjoy time with a lot of my other "grands" and "greats" and they have all made me who I am today. I have a few treasured pieces from them that I keep close to my heart and use as inspiration when creating my own jewelry! Bespoke Emerald Engagement Ring Zambia Emerald | 18K YG I've always been inspired by the story, the history, and the legacy that came before me and what was to live on after me. Knowing I always wanted to be an entrepreneur, my path led me into luxury and I found myself in the jewelry industry by complete happenstance. georgefrancisjewelry.com @georgefrancisjewlery When my dear friend and colleague Heidi Cook (Business Development at SUNA Bros & Platinum Born) wanted to share a new jewelry designer with me, I was all ears. My interest was piqued even more when she told me it was her niece Tyler, the designer behind George Francis Jewelry. I called Tyler the next day and had a great conversation with a passionate, knowledgeable and very nice person. I learned all about how she got started in the business as well as how she met her husband (which is a whole other story, and of course he works in the jewelry industry). No newbie to the jewelry industry, Tyler knows what she is doing too. She has experience working for some of the most recognizable names in the business. She's determined to create the kind of brand she'd be happy working for herself. Her goals are clear and her designs are no-nonsense. We get up close and personal in this interview with the founder of George Francis. Enjoy getting to know designer Tyler Lucking! -Nicole Bromstad, Publisher Getting to Know the Designer Behind George Francis Jewelry Fall 2022 | Getting to Know

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