RETAILOBSERVER.COM SEPTEMBER 2022
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
A
s you look to the right of this article you will see a list of buying groups and
associations that make up the core of the Kitchen and Bath, Home Furnishings
and Consumer Electronics industries. The Retail Observer proudly supports
these group associations and actively participates in their tradeshows and industry events
throughout the year.
The ways independents can get ahead in today's competitive environment through
group associations are limitless! Think about it. We started with only 6,000 paper
subscribers 15 years ago. Today, The Retail Observer is available to more than a hundred
thousand people in over 30 countries through paper and digital subcriptions as well as
social media sites. That's proof of how leveraging your membership with these associations
can increase your exposure and help your business grow.
Using all of the member benefits available to you through your buying groups and
associations will no doubt have an impact on your business. The key is to go beyond just
being a member. Here are a few ideas on how to supercharge your partnerships!
Local magazines and newspapers are always asking organizations for expert
commentators or guest articles to fill space in their publications. Why not contact your
association's media relations person and let them know that you or someone on your staff
are interested in contributing to a monthly feature or providing quotes for their press
releases? Does your group have an "Ask the Experts" panel discussion at their tradeshow
or member meetings where you could publicly share your knowledge as a dealer? Maybe
they have a special booth or speaker presentation that your business could sponsor. Even
if they don't, it wouldn't hurt to lay your ideas on the table.
Co-branding with your buying groups and associations on the local level is another
great opportunity. Minor league ball games and other community events that are well
attended and fit your business model could attract customers for you and new members
for them.
Buying group and association partnerships have allowed us to reach more readers
with an informative monthly magazine. They have also been vital catalysts for the success
of the independent dealer. We look forward to hearing about the new opportunities
you've harnessed through your buying groups and associations.
GET AHEAD IN
TODAY'S COMPETITIVE
ENVIRONMENT STYLE
Leveraging buying groups
and associations
We proudly support the following
trade associations and buying groups
throughout North America whose news
and information greatly contribute to
the quality of The Retail Observer and
the education of our readers.
www.asid.org
www.cedia.org
www.dpha.net
www.feigroup.net
www.htsa.com
www.cta.tech
www.cantrex.com
www.unitedservicers.com
www.psoca.org
www.NKBA.org
www.necoalliance.com
www.psaworld.org
www.prosourceinfo.com
THE RETAIL
www.nahb.org
www.nrha.org
Follow us on:
Join us at:
Become a Fan:
www.NARI.org
www.nationwidegroup.org
www.aham.org
www.rtohq.org
www.joinbrandsource.com
