6
Our Path to Success
– The Gift Chart
P
ennington & Company's experience with over 800 collegiate organizations shows that the top 10 gifts usually make
up half of a successful capital campaign, while the top 20% of donors will make up 80% of the funds contributed.
This gift chart provides an overview of the gifts needed for a campaign of this magnitude to be successful.
LEADERSHIP GIFTS
PACE-SETTING GIFTS
PUBLIC PHASE GIFTS
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
OVER FIVE YEARS
MAILABLE LIVING ALUMNAE 2,570
LOST ALUMNAE 126
GOAL $4 MILLION
ALUMNAE PARTICIPATION 20%
1 $750,000 $150,000 $750,000
1 $500,000 $100,000 $500,000
2 $250,000 $50,000 $500,000
6 $100,000 $20,000 $600,000
8 $50,000 $10,000 $400,000
10 $25,000 $5,000 $250,000
20 $10,000 $2,000 $200,000
50 $5,000 $1,000 $250,000
TOTAL GIFTS
513
CUMULATIVE TOTAL
$4,000,000
CW
415 Up to $2,500 Varies $550,000
20%
80%
