• Digital First, But Human at Heart: Combining digital elements
that enrich the product displays, in-person product experiences,
and expert advice to change the way people look at buying
appliances. Allowing the consumers to see our entire appliance
assortment, even when not on display, opens up endless
possibilities.
• Selection, Selection, Selection! Innovation Centers will show
many appliances, different design lines, different installation
applications and more, to highlight the depth and breadth of the
selection. The goal is to eliminate all of the distractions surrounding
the appliances so customers can make the right choices for their
lifestyle and home design.
• Home-like Feel: With a premium, warm look that includes seating
areas, the entire Miele Innovation Center becomes a "living thing"
through digital enhancements and functional control panels where
customers can relax and feel comfortable.
•
Inspiring Creativity: The new Miele Innovation Centers not only
inspire customers, but also give them a "blank canvas" to exercise
their own creativity about how the appliances will fit into their
kitchens, knowing that everyone's kitchens and homes are unique
and based on their lifestyles.
The Miele Innovation Centers are modeled after the highly
successful concept store in Canada, and Miele is now bringing the
centers to the U.S. market with an ultimate goal of elevating the omni-
channel shopping experience for premium appliances, and to ensure
that customers will recognize and experience the brand and its
appliance offering, regardless of their location around the world.
For more information on Miele or to find a Miele Innovation Center
near you, visit www.MieleUSA.com.
*According to the Research Institute for Cooking and Kitchen Intelligence (RICKI)'s How
Homeowners Shop for Kitchen Products – 2021 survey
FULGOR MILANO LAUNCHES NEW
COLUMN REFRIGERATION
Luxury built-in column refrigerators feature
beautifully integrated design with several key
features including precision temperature control
Italian luxury appliance manufacturer Fulgor Milano has
launched their new column refrigeration. All column refrigeration
units will be available in stainless-steel or panel-ready configura-
tions, with optional handle kits to match the Sofia Professional or
Distinto collections.
Fulgor Milano's premium refrigerator and freezer columns are
meticulously handcrafted in Italy with the utmost attention to detail.
JULY 2022 RETAILOBSERVER.COM
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