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Samsung Electronics and Sony agreed in 2004 to share research and development costs to design flat screen LED televisions. Apple and Microsoft teamed up to create a mobile operating system. Amazon (Kindle) and Apple (iPad) agreed in 2007 to distribute Amazon e-books through an iPad - Kindle App. Automobile manufacturers have also tackled a fiercely competitive market through coopetition. Ford and Toyota jointly designed a hybrid vehicle. Daimler agreed to partner with Uber to introduce and operate self-driving cars. Instead of a winner-take-all approach, the aim of coopetition is the expansion of a market, resulting in more opportunities and profit for everyone. L to R: Steve Clark, San Vicente Mayor Axel Catalino González, Carlos Chicas, San Vicente City Councilman Juan González Aceituno, City Councilman Miguel Catalino Echeverria, City Councilman Juan Francisco González. Coopetition at the local level But does coopetition exist other than in the world of big tech and manufacturing giants? Clark believes the coopetition model fits right in with the mission of the Fayetteville Chamber of Commerce. "We're all about helping businesses grow. And with small business especially, some may have strengths that perfectly fill the gaps that others lack," he explains. "Working together increases the market for both companies. It's a win-win." Taking a page from the playbook of the big firms makes sense—possibly even more sense—for small to mid-size businesses. "It's what co-ops did 70 years ago," Clark points out. "Ozarks Electric Cooperative was formed in 1947—a group of people who got together and said let's bring lights to this area. It's about working together for a common goal." The most recent real- world example is the agreement in March 2020 between Pfizer and BioNTech to jointly develop a COVID-19 vaccine, resulting in hundreds of millions of doses getting to market in 2021. 9 Fayetteville Chamber of Commerce

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