Retail Observer

May 2022

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MAY 2022 18 Belwith Keeler has always been dedicated to seeking out design solutions for designers and design specifiers that help them create a marriage of sophistication and functionality. That commitment extends from the quality of its products to delivering world-class service through an in-house sales team; providing personalized customer service that includes sourcing and shipping in-stock designs shipped within 48 hours; and the Belwith Advantage Program, an exclusive program that works to develop a solution that fits the exact needs of trade professionals. BIJOU COLLECTION The Bijou collection was curated on Grantham's stylistic research and attention to trends. The star of the Bijou Collection, the iconic X Pull, was originally created for a major furniture manufacturer more than 40 years ago. A blend of classic lines and modern elegance, the X Pull is a case study on how one element can lend a transforming look to any room, pushing design forward, resonating with designers and guests alike. It joins more than a dozen jewelry-inspired designs curated to create the Bijou Collection, including the Sybil Ring Pull, inspired by jewelry designer David Yurman's iconic cable bracelet. Among the Bijou Collection's supporting cast is the Laurel Pendant Pull, with its teardrop shape mimicking the delicacy of an earring; the Astoria Pull with undulating, scalloped ridges; and the Odette, embodying the whimsy of the mid-century modern period. OEM EXPERIENCE SINCE 1893 Good design is timeless, and for close to 130 years Belwith Keeler has remained a leader and trend-setter across furniture industries. "Our inside sales team, coupled with decades of experience, provide us with the ability to provide similar or exact designs for specified furniture and designs, simply by opening our vault," shares Grantham – and safely stored within that vault are over 300,000 concepts and 100,000 manufactured designs. In addition to thousands of ready-to-tool designs, Belwith Keeler has the ability to create custom designs that allow product and interior designers to choose the tool and finish for large projects, and receive their hardware in less time than most custom furniture orders. To learn more about the new designs, the trade-exclusive Belwith Advantage Program and product design services, or for more information and to request samples, please visit www.belwithkeeler.com. CUSTOM LUXURY SHOWER LEADER CALIFORNIA FAUCETS NOW OFFERS PRE- CONFIGURED STYLETHERM® KITS The kits enable busy designers and consumers alike to choose a look from the company's most popular series without having to custom-select every detail I N D U S T R Y [ N E W S ]

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