CityView Magazine

August 2013

CityView Magazine - Fayetteville, NC

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FEATURE All in the Family S In Stedman, the Johnson Florist and Wedding Chapel thrives as a third-generation business By Kelly Twedell panning three generations, it all began when Adel and Bob Johnson were newlyweds operating the Stedman Soda Shop. It was a time when a hamburger cost a quarter and soda came in bottles. Adel always had an interest in floral design and began hosting her own flower shows from home, selling all the arrangements she created. Quickly realizing she was meeting the demand for fresh flowers in the area, they moved the business into a portion of their residence. Not long after, they outgrew the space and opted to purchase property in the heart of Stedman. Adel and Bob's daughter, Emily Jones began working in the family business after college utilizing her natural talent and flair for flower arranging. Following the death of her father in 2004, Emily took over the books and deliveries, along with floral design. Making it a true family affair, her daughter Summer became more involved in the business when she saw an immediate need for more marketing and leveraging social media. Though she still works at the business on weekends and during holidays, she is employed in Charlotte by Belk, Inc. in merchandising. Summer shared her vivid memories growing up in her grandparent's floral shop. "I am pretty sure I had my first CityViewNC.com | 51

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