Retail Observer

APRIL 2022 RETAILOBSERVER.COM 45 RO Here are the eight new Beko dishwasher models recently unveiled: Series 36: • Beko DUT36520X – Stainless Steel • Beko DUT36522W – White Series 38: • Beko DDT38532X – Bar Handle • Beko DDT38532XIH – Pocket Handle • Beko DDT38532 – Panel Ready Series 39: • Beko DDT39434X – Bar Handle • Beko DDT39434XIH – Pocket Handle • Beko DIT39434 – Panel Ready CornerIntense ® and EverClean Filter are featured throughout the entire eight-dishwasher line. DeepWash is offered on Series 38 and 39 models. And SelfDry is available on Series 39 dishwashers only. A description of Beko's patented technologies follows. • Beko CornerIntense ® (Series 36, 38 and 39): For the first time in 92 years, Beko replaces the conventional circular-motion spray arm with a revolutionary three-arm rectangular-motion design to guarantee water and detergent delivery to every spot in the wash tub, including the corners, while using 51% less water and 25% less energy. • Beko EverClean™ Filter (Series 36, 38 and 39): All new Beko dishwashers come equipped with a sprinkler system that automatically rinses the filter with pressurized water to remove food residue and debris and keep the filter clean for up to four times longer. As a result, there is no need for cleaning the filter manually at regular intervals to ensure continued dishwashing performance. • Beko DeepWash™ (Series 38 and 39 Only): Three water- adjustable jets deliver increased water pressure to a dedicated zone designed specifically for long, odd-shaped or small-opening items that are the hardest to get completely clean, such as baby bottles, carafes, sports bottles, coffee mugs, thermoses and smoothie containers. • Beko SelfDry™ (Series 39 Only): Beko has created a new auto door-opening system that unseals and opens the door of the dishwasher when the washing cycle ends, letting ambient air in and drying dishes naturally without the use of additional energy. Once users activate this feature, it will remain operational until it is turned off. All eight new Beko dishwashers unveiled at KBIS include standard key features such as Silent Tech, which suppresses operating noise to an industry-lowest, whisper-like level of 39 dBA and includes an LED light indicator on the base of the unit to indicate operation; a Sanitization feature that reaches higher water temperature; and an ENERGY STAR ® Most Efficient rating, meaning each model conserves water and energy while exceeding the EPA's stringent cleanability index. Series 38 and 39 models also feature full interior illumination, and Series 39 dishwashers add IonGuard, an ionizer that removes foul odors without harmful chemicals. Beko's commitment to design and operating convenience is also evident in the full-size 3rd rack with 3-position acrobat system, an all-stainless-steel interior and a choice between bar-handle, pocket- handle and panel-ready configurations on all models. All Beko dishwasher models are covered by Beko's 2-year warranty. The groundbreaking new line represents a product centerpiece of the Beko Healthy Kitchen, a best-in-class collection of people, partnerships and products being launched at KBIS and designed to explore the kitchen as the intersection of personal and planetary health in the American home. Capitalizing on a 66-year global legacy in sustainable operations and commitment to health and wellness, Beko is looking to transform the U.S. industry through expert councils, inspired kitchen designs and buildouts, major corporate strategic alliances and at least 35 new products with the proprietary technologies that empower people to live healthier, more sustainable lives. Beko works with a network of dealers throughout the U.S. to sell a growing family of kitchen and laundry products offering wellness while achieving the Environmental Protection Agency (EPA)'s highest honor for energy efficiency each of the past five years. Behind Beko products is a culture committed to exceeding ENERGY STAR ® , EPA and DOE requirements and setting new standards for carbon-neutral manufacturing, training, energy communications and sustainability at its 28 global production facilities. For more information about the Beko Healthy Kitchen, including the Healthy Kitchen Council, strategic partnerships and Beko products launching throughout 2022, visit www.beko.com/us-en.

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