Retail Observer

April 2022

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM APRIL 2022 20 SMEG UNVEILS NEW PROFESSIONAL- STYLE RANGE COLLECTION FOR HOME COOKS Introducing reimagined, modernized iterations of the brand's popular "pro style" ranges SMEG, a leading kitchen appliance manufacturer known for its Italian heritage and popular products that expertly merge unique style with superior functionality, today announces the long-awaited launch of the reinvigorated Professional Style range collection. Built for passionate culinary enthusiasts and novice home cooks alike, the new series is designed to deliver superior meal results, from the perfect sear, to a crispy edge. Available in 24-inch, 30-inch, or 36-inch options, the stainless steel Pro Style Range is classic in style, and features elegant touches such as knurled detailing on the handle and knobs. The black enamel surface is equipped with four to six burners depending on size preference, with each varietal featuring a powerful 18,000 BTU brass burner complete with an engraved SMEG logo. Cast iron grates feature a newly integrated resistance feature, allowing users to seamlessly slide cookware around, while avoiding spills and scratches. The multi-level gas oven ensures maximum versatility for any type of preparation thanks to up to six cooking levels and an impressive capacity of up to 4.5 cubic feet. The Professional Style soft-close system guarantees a gentle closing of the door, which will automatically fall into place with a light touch. Additionally, each oven can be steam cleaned, allowing for quick cleaning of minor food spills at lower temperatures to reduce energy consumption, without leftover odors. To further facilitate easy cleaning, the oven's glass door can be seamlessly removed. "If the kitchen is the heart of the home, the oven is the heart of the kitchen, and we are so excited to introduce a thoughtfully designed advanced range that can adapt to all cooking needs," said Paul McCormack, national sales & marketing director, SMEG USA. "The Professional Style series has been a popular part of the SMEG portfolio for some time, and we have refined these new, modern versions to suit any level of cooking need." For more information on the Professional Style Ranges, please visit the SMEG website at www.smeg.com/us. I N D U S T R Y [ N E W S ]

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