Retail Observer

RETAILOBSERVER.COM APRIL 2022 14 Authors: Dr. Jim Afremow is a sought-after mental skills coach, a licensed professional counselor, co-founder of The Champion's Mind, and author of The Champion's Mind (over 140,000 copies sold), The Champion's Comeback, and The Young Champion's Mind. For more than 20 years, Dr. Afremow has assisted countless high school, collegiate, recreational and professional athletes. In addition, he has helped several U.S. and international Olympic competitors hone their mental skills. Jim has also served as a senior staff member with Counseling Services and Sports Medicine at Arizona State University, and as a Mental Skills Coach and Peak Performance Coordinator with the San Francisco Giants MLB organization. In addition, Jim has helped many business executives elevate their mental game. Phil White is an Emmy-nominated writer and co-author of The 17 Hour Fast with Dr. Frank Merritt, Waterman 2.0 with Kelly Starrett, and Unplugged with Andy Galpin and Brian Mackenzie. He has published two narrative nonfiction books, Our Supreme Task and Whistle Stop. Phil lives with his family in Evergreen, Colorado. Publisher: HarperCollins Leadership T he Leader's Mind taps into tips and techniques honed by top-tier athletes, including how to get in a "zone," how to thrive in a team, how to stay humble, and how to become a champion at work (and the ultimate team player at home). Based on research in high-performance psychology and Dr. Jim Afremow's two decades of experience providing mental training services to athletes and business leaders worldwide, The Leader's Mind will help you master: • Valuable leadership lessons through power parables and inspiring stories from high-visibility leaders. • Actionable steps leaders must take to change their thinking and become the leader they want to be. • The necessary mindset to push through your challenges and take control of the direction of your career and home life. • Tips and tools to overcome seemingly insurmountable odds and challenges and excel. Stop struggling with the expectations you're facing at work and at home, by fundamentally changing the way you process what's happening in your life. The mental-edge methods that set elite athletes apart are outlined in this book to help you become the champion- caliber leader you want to be. B O O K R E V I E W THE LEADER'S MIND Clear and concise steps to develop the confidence and mental edge that will set you apart as a trailblazing leader – the same approach thousands of professional athletes have used to become champions. RO

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