10
P
ennington & Company's experience with over 800 collegiate organizations shows that the
top 10 gifts usually make up half of a successful capital campaign, while the top 20% of
donors will make up 80% of the funds contributed. This gift chart provides an overview of the
gifts needed for a campaign of this magnitude to be successful.
OUR PATH TO SUCESS - THE GIFT CHART
PACE-SETTING GIFTS
PUBLIC PHASE GIFTS
15 $25,000 $5,000 $417
35 $10,000 $2,000 $167
1 $500,000 $100,000 $8,334
1 $250,000 $50,000 $4,167
3 $100,000 $20,000 $1,667
5 $50,000 $10,000 $834
Goal $2,500,000
Total Active Alumni 1,362
Projected Alumni Participation 17%
LEADERSHIP GIFTS
20%
PER YEAR/ PER MONTH/
5 YEARS 60 MONTHS
GIFTS NEEDED GIFT SIZE
TOP
80%
TOTAL
$2,500,000
65 $5,000 $1,000 $84
100 Up to $2,500 varies varies
TOTAL GIFTS
225
