RETAILOBSERVER.COM MARCH 2022
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
I
n 2022, the shows are expected to be larger than ever in attendance,
education and floor exhibits. Because we're currently in the midst of show
season, and I've just returned from KBIS, I thought I'd share a few strategies
I've learned that can help make your show experience more manageable,
educational and enjoyable.
• Plan ahead. Many of the shows' websites include maps and mobile apps.
I suggest using these tools to plan the most direct route to the booths and
areas that interest you, since backtracking wastes valuable time.
• Make appointments. For the first two days, it's important to make
appointments with executives and sales reps, since they'll generally only
be in the booths for a limited time, and you won't want to miss the
opportunity to speak with them.
• Make time for education. Many shows offer educational opportunities via
classes, seminars and roundtable discussions. Take notes on what
interests you, and pick a few events that you can fit in your schedule – it'll
be well worth your time.
• Have some fun. The show-host cities like Las Vegas, Orlando, New York
and New Orleans not only offer a wide variety of entertainment, culture and
food, many shows offer similar delights – the cooking demonstrations,
after-parties and giveaways are all there for you to enjoy.
• What to do if you don't go. If you're unable to attend the shows, they
can still be a great resource for you. The show websites typically include
exhibitor lists with contact information and descriptions of what the
companies are offering at the show. Many show websites offer videos
and press releases that will keep you up to date on what happened at
the event.
No matter what you plan to do, or how, the shows can be a valuable
resource to support the continued growth of your business.
HOW TO
NAVIGATE SHOWS
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