RETAILOBSERVER.COM MARCH 2022
24
TRUE RESIDENTIAL UNVEILS SAGE –
A FRESH, ALLURING NEW FINISH
ADDITION EXPANDS CHOICE TO 66
UNIQUE COLOR COMBINATIONS
True Residential, a luxury home refrigeration brand
with commercial DNA, is launching Sage, a refreshing
grey/green finish that recalls the alluring pigment of the
perennial sage plant. Exalted for its connection to nature,
the hue is noted as a chromatic expression of wisdom,
growth, and renewal – it also marks the brand's continued
foray into the world of neutrals.
"We've consistently been right on trend when
developing new colors – not out of a need to introduce
colors that are currently in favor, but because we have a
tendency to choose hues we feel can have the most
lasting impact for both homeowners and designers,"
says Chelsea McClaran, True Residential brand
manager.
The quaternary color – which renders it a semi-neutral –
follows the brand's recent launch of Juniper, a deep blue/
grey hue that exudes a soothing aura. Similar to the
subtle yet distinct flavor that the culinary herb emits,
Sage can add a bit of spice to any design scheme while
also serving to infuse a space with a refreshing, peaceful
ambience.
Carolyn Ames Noble, design principal, Ames Design
Collective; Chair, ASID, agrees. "True Residential's Sage
finish is not only evocative of biophilic design but it also
serves to stimulate healthy cooking in the kitchen. The
color sage green is rooted in ecology and the desire to
germinate and preserve the growing of fresh herbs in a
home garden. The duality of Sage is extraordinary – it
can present as a pigmented neutral in the kitchen or as a
statement hue all on its own," she says. Noble's work is
rooted in research and lifestyle, where one of her
specialties is CMF (color, material, finish) design
development services.
The addition of Sage to the Build Your True collection
of custom finishes and hardware options allows for an
expanded choice of 66 unique color combinations,
applicable to any of the brand's full size or indoor/outdoor
under-counter refrigeration and freezer units. For more
information about True
®
Residential, call 888-616-8783
or visit true-residential.com.
I N D U S T R Y [ N E W S ]
