Retail Observer

RETAILOBSERVER.COM MARCH 2022 22 brand's iconic Hilltop television commercial. In honor of the advertisement's enduring relevancy in popular culture since its release in 1971, SMEG has designed a one-of-a-kind Unity refrigerator to reflect the same themes of peace, community and harmony. Groundbreaking for its time, the commercial was filmed during a global cultural shift and featured a diverse group of young people singing together on a hilltop in Italy where the SMEG brand was founded in 1948. One lyric went what we would call "viral" today: "I'd like to teach the world to sing, in perfect harmony." That theme of desiring harmony and togetherness, especially during times of turmoil, rings true today just as strongly as it did fifty years ago. "SMEG is proud to partner with Coca-Cola to promote an endearing, important message in the way we know best: by designing a beautiful product that sparks joy in the kitchen," said Paul McCormack, National Sales & Marketing Director, SMEG USA. "Both brands have poured their heart and soul into this incredibly well-designed, limited edition collaboration, and we are thrilled now to share the news with our community and customers." SMEG's design is one of several select brands under Coca- Cola's 1971 Unity Collection, which also includes fashion and beauty companies. "These new collections showcase the timeless values of peace, inclusiveness, diversity and optimism," said Kate Dwyer, Senior Director of Global Licensing for Coca-Cola. Modeled after SMEG's iconic retro-inspired FAB28 Refrigerator, Unity will be exclusively available to purchase at Neiman Marcus later this year. Featuring signature hues and imagery of the Seventies era, Unity is a retro lover's dream with a sophisticated touch thanks to SMEG's polished aesthetic and advanced interior cabinet. Each limited edition product will have an official numbered plaque. For more information, please visit www.smegusa.com. VERONA APPLIANCES INTRODUCES NEW AND IMPROVED CHEFS PAK Lightweight and induction-friendly cast iron grill/griddle to replace stainless griddle Verona Appliances has released their new and improved Chefs Pak to the U.S. market. The Verona Chefs Pak can be used in tandem with any size range to make home cooking a breeze. Initially debuted in 2015, the Chefs Pak has grown from eight unique cooking accessories to nine. New this year is a second oven mitt and a cast iron grill pan that is more lightweight and can be used on induction cooktops. "The Chefs Pak makes a great addition to any home cook's kitchen," says Melissa Haber, Vice President of EuroChef USA. "The new accessory package is more adaptable than ever. Whether consumers are cooking with electric, gas or induction, we provide options for every level of cooking to make mealtime easier." THE EXCLUSIVE ACCESSORY PACKAGE INCLUDES: • Cast iron grill /griddle • Maple cutting board, measuring 10 ¼" W x 17 ¼" D x 1¼" H • Steamer pan with base, steamer and cover that can also be used as a warming station or within the oven cavity • 2 durable, heat-resistant Verona oven mitts • Digital temperature probe (batteries included) • 3"x 5" beveled spatula The improved Chefs Pak (VECP2) has a new retail value of $499, or at a discounted price of $299 when purchased with any Verona range after instant rebate. I N D U S T R Y [ N E W S ]

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