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8A Daily News – Tuesday, July 23, 2013 Skipping breakfast may increase heart attack risk Almost 20% of Daily News online page views Are NOT made on desktop computers or laptops! Reaching The Daily News online via smartphones or tablets is the fastest growing kind of access to the most-viewed local website in Tehama County, redluffdailynews.com. Targeted advertising to Mobile Device users is the next big thing in digital advertising. All of our website's sections and features are accessible on mobile devices, from police reports to obituaries, shopping to opinion to weather. And in a special format offering easy reading on smaller screens. redbluffdailynews.com enjoyed 288,530 total page views in June. Of these, 56,034 or almost 20% were made on mobile devices. That's an average of over 1,800 daily! These folks are not just travelers looking for a pizza or a hotel room. Many local folks have discovered that there is currently no registration, password or charge for accessing the Daily News online via their mobile devices. The continuing increase in accesses of ATLANTA (AP) — Another reason to eat breakfast: Skipping it may increase your chances of a heart attack. A study of older men found those who regularly skipped breakfast had a 27 percent higher risk of a heart attack than those who ate a morning meal. There's no reason why the results wouldn't apply to other people, too, the Harvard researchers said. Other studies have suggested a link between breakfast and obesity, high blood pressure, diabetes and other health problems seen as precursors to heart problems. ''But no studies looked at long-term risk of heart attack,'' said Eric Rimm, one of the study authors at the Harvard School of Public Health. Why would skipping breakfast be a heart attack risk? Experts aren't certain, but here's what they think: People who don't eat breakfast are more likely to be hungrier later in the day and eat larger meals. Those meals mean the body must process a larger amount of calories in a shorter amount of time. That can spike sugar levels in the blood and perhaps lead to clogged arteries. But is a stack of syrupy pancakes, greasy eggs and lots of bacon really better than eating nothing? The researchers did not ask what the study participants ate for breakfast, and were not prepared to pass judgment on whether a fatty, sugary breakfast is better than no breakfast at all. Other experts agreed that it's hard to say. ''We don't know whether it's the timing or content of breakfast that's important. It's probably both,'' said Andrew Odegaard, a University of Minnesota researcher who has studied a link between skipping breakfast and health problems like obesity and high blood pressure. ''Generally, people who eat breakfast tend to eat a healthier diet,'' he added. The new research was released Monday by the journal Circulation. It was an observational study, so it's not designed to prove a cause and effect. But when done well, such studies can reveal important health risks. The researchers surveyed nearly 27,000 men about their eating habits in 1992. About 13 percent of them said they regularly skipped breakfast. They all were educated health professionals — like dentists and veterinarians — and were at least 45. Over the next 16 years, 1,527 suffered fatal or non-fatal heart attacks, including 171 who had said they regularly skipped breakfast. In other words, over 7 percent of the men who skipped breakfast had heart attacks, compared to nearly 6 percent of those who ate breakfast. The researchers calculated the increased risk at 27 percent, taking into account other factors like smoking, drinking, diet and health problems like high blood pressure and obesity. As many as 18 percent of U.S. adults regularly skip breakfast, according to federal estimates. redbluffdailynews.com on mobile devices provides a terrific promotional opportunity for local businesses. Ads on mobile devices can link directly to a business' website or a splash page (we can create either for a business that does not have one). Or, they can just click to call your business. Cost including creative for mobile advertising is based on the number of guaranteed mobile impressions the business desires, at $20 per thousand; first come, first served. So if a business would like to reach 4,000 mobiledevice visitors to the Daily News' website, the cost would be just $80.00 – or 2 cents for each prospect! Wouldn't it be great for your business' promotion to be ahead of the curve, and ahead of your competitors for a share of local consumer spending? Your customers are on the move. Go get 'em! Your account representative will be by soon to discuss its significance. If you can't wait call Greg Stevens at (530) 527-2151 ext. 105 or email gstevens@redbluffdailynews.com GoMobile Digital Mobile Device Advertising m.redbluffdailynews.com Contact your Daily News Advertising Representative for more details (530) 527-2151 DAILY NEWS RED BLUFF TEHAMA COUNTY www.redbluffdailynews.com