P
ennington & Company's experience with over 800 collegiate organizations shows that the top 10 gifts usually make
up half of a successful capital campaign, while the top 20% of donors will make up 80% of the funds contributed.
This gift chart provides an overview of the gifts needed for a campaign of this magnitude to be successful.
OUR PATH TO SUCCESS – THE GIFT CHART
LEADERSHIP GIFTS
PACE-SETTING GIFTS
PUBLIC PHASE GIFTS
20%
GIFTS NEEDED GIFT SIZE PER YEAR/5 YRS RANGE TOTAL
GOAL $7,000,000
TOTAL ACTIVE ALUMNAE 1,677
LOST ALUMNAE 598
PROJECTED ALUMNAE PARTICIPATION 21%
TOP
80%
190 Up to $5,000 Varies $850,000
1 $1,000,000 $200,000 $1,000,000
2 $750,000 $150,000 $1,500,000
3 $250,000 $50,000 $750,000
4 $100,000 $20,000 $400,000
12 $50,000 $10,000 $600,000
20 $25,000 $5,000 $500,000
40 $15,000 $3,000 $600,000
80 $10,000 $2,000 $800,000
TOTAL GIFTS
352
CUMULATIVE TOTAL
$7,000,000
ALPHA DELTA PI 10
