8
OUR PATH TO SUCESS—
THE GIFT CHART
P
ennington & Company's experience with over 800 collegiate organizations shows that the top 10 gifts usually make up half of a
successful capital campaign, while the top 20% of donors will make up 80% of the funds contributed. is gift chart provides an
overview of the gifts needed for a campaign of this magnitude to be successful.
LEADERSHIP GIFTS
PACE-SETTING GIFTS
PUBLIC PHASE GIFTS
20%
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
MAILABLE ALUMNI 1,664
LOST ALUMNI 170
PARTICIPATION GOAL 22%
TOP
80%
300 Up to $10,000 Varies Varies
1 $750,000 $150,000 $750,000
1 $500,000 $100,000 $500,000
2 $250,000 $50,000 $500,000
6 $100,000 $20,000 $600,000
8 $50,000 $10,000 $400,000
15 $25,000 $5,000 $350,000
30 $15,000 $3,000 $450,000
TOTAL GIFTS
363
TOTAL
$4,000,000
Pledges can be spread over a five-year
period, and a portion of gifts may be tax-
deductible to donor's personal extent.
Stock gifts or company charitable gift
matching may also be ways to increase
your support.
