Issue link: https://www.epageflip.net/i/144437
8A Daily News – Wednesday, July 17, 2013 Almost 20% of Daily News online page views Are NOT made on desktop computers or laptops! Reaching The Daily News online via smartphones or tablets is the fastest growing kind of access to the most-viewed local website in Tehama County, redluffdailynews.com. Targeted advertising to Mobile Device users is the next big thing in digital advertising. All of our website's sections and features are accessible on mobile devices, from police reports to obituaries, shopping to opinion to weather. And in a special format offering easy reading on smaller screens. redbluffdailynews.com enjoyed 288,530 total page views in June. Of these, 56,034 or almost 20% were made on mobile devices. That's an average of over 1,800 daily! These folks are not just travelers looking or a pizza or a hotel room. Many local folks have discovered that there is currently no registration, password or charge for accessing the Daily News online via their mobile devices. The continuing increase in accesses of redbluffdailynews.com on mobile devices provides a terrific promotional opportunity for local businesses. Ads on mobile devices can link directly to a business' website or a splash page (we can create either for a business that does not have one). Or, they can just click to call your business. Cost including creative for mobile advertising is based on the number of guaranteed mobile impressions the business desires, at $20 per thousand; first come, first served. So if a business would like to reach 4,000 mobiledevice visitors to the Daily News' website, the cost would be just $80.00 – or 2 cents for each prospect! Wouldn't it be great for your business' promotion to be ahead of the curve, and ahead of your competitors for a share of local consumer spending? Your customers are on the move. Go get 'em! AP photo Oakland police officers work to extinguish a fire during a protest after George Zimmerman was found not guilty in the 2012 shooting death of teenager Trayvon Martin, early Sunday in Oakland. Protesters angered by the acquittal Zimmerman held largely peaceful demonstrations in three California cities, but broke windows and started small street fires Oakland, police said. LA to deploy more police to prevent disturbances LOS ANGELES (AP) — After a spate of vandalism and violence, Los Angeles police vowed Tuesday to crack down with quick action and arrests if further disturbances arise from street protests over the acquittal of George Zimmerman in the killing of a black Florida teenager. ''For those of you who were here last night and came for the wrong reasons, if you come here again tonight, you will go to jail,'' police Chief Charlie Beck said at a news conference. ''Your actions ... will reduce the power of the message of this community and that is wrong, that is a shameful act.'' Beck and Mayor Eric Garcetti urged peaceful protests. Demonstrators must remain on sidewalks Tuesday night and will be arrested if they commit any crimes or block traffic, police said. The zero-tolerance policy is a result of protests that began in the Crenshaw district of Los Angeles and in the city of Oakland after the acquittal of Zimmerman on Saturday. In Los Angeles, Deputy Chief Bob Green, who heads the South Bureau, said officers were pelted with rocks as they stood by monitoring the Crenshaw protests on Monday night. ''Unfortunately we had this ... component that we have seen for three days, and we've seen these knuckleheads are spinning up that emotion, ultimately trying to have a confrontation,'' Green said. ''I've tried extraordinarily hard not to.'' Police said 14 people were arrested, primarily for failing to disperse, with one person taken into custody for inciting a riot. Injury numbers were not immediately available from authorities in Los Angeles and Oakland. Police said about 150 people split from the demonstration Monday at a Crenshaw-area park, running through the streets, jumping on cars, trying to break store windows and committing assaults. A Wal-Mart store was vandalized. In addition, TV news helicopters showed some people kicking and punching others along a Los Angeles street, including two people sitting on a bus bench. A reporter and photographer for Los Angeles TV stations KCBS and KCAL were assaulted and transported to a hospital with minor injuries. Los Angeles Fire Department spokesman Brian Humphrey said no one had suffered serious or life-threatening injuries as part of the protests. In Oakland, demonstrators left a gathering at City Hall before briefly blocking Interstate 880, trying to march onto Interstate 580, throwing fireworks and assaulting a restaurant waiter with a hammer. Va. police corral cow roaming suburban streets CENTREVILLE, Va. (AP) — A wayward, pregnant cow that had been roaming the streets and backyards of a Washington, D.C., suburb after escaping her farm has been captured. Fairfax County Police say the Scottish Highland cow escaped Thursday from a farm in Fairfax. Police received The GoMobile Digital Mobile Device Advertising m.redbluffdailynews.com Contact your Daily News Advertising Representative for more details (530) 527-2151 Oakland police used flash-bang grenades and made nine arrests for crimes including assault with a deadly weapon and vandalism. A protester was injured by a police projectile, witnesses told the Oakland Tribune (http://bit.ly/18i9j1E ). Police were checking to confirm that incident occurred, said Officer Johnna Watson, a police spokeswoman. The crowds and officer response in Los Angeles were much smaller than the city saw during the 1965 Watts riots that resulted in 34 deaths, and the 1992 riots that followed the acquittal of four officers in the beating of Rodney King. More than 300 police officers responded to the Crenshaw demonstration. They were intentionally slow to directly engage protesters to allow a peaceful end to the demonstration. Police said a core group of ''troublemakers'' included no more than 75 people — most from outside the community. Police said a similar situation occurred in Oakland. In Los Angeles, protesters were texting each other and using social media to direct what was essentially a crowd without leadership, Green said. The department has an evolving relationship with the community and is trying to reign in violence without interfering with people who are legitimately trying to express their emotions over the Zimmerman verdict, Green said. ''There's this fine balance,'' he said. ''There's this core group that just wants a confrontation, so our success is going to be discipline, restraint.'' He pointed out, however, that the broader community has expressed to him that they want the violence to stop. Earl Ofari Hutchinson, president of the Los Angeles Urban Policy Roundtable, a south Los Angeles-based community activist group said the department's response demonstrates its progress in dealing with the AfricanAmerican community, though he said there's still a ways to go. ''If you notice last night, they didn't wade in with stun guns and billy clubs, shooting up the joint, which might have happened 20 years ago,'' Hutchinson said. ''I think that's a sign they've learned a few things.'' Los Angeles Police Commissioner John Mack, a former president of the Los Angeles Urban League, said the department has consistently reached out to community groups over the last years and slowly build a relationship of trust. ''It's important we don't get carried away and get so focused on the few, who in my opinion clearly were not a part of the organized group and had their own agenda,'' Mack said. ''Quite frankly, I'm not so sure that all of them even cared about Trayvon Martin.'' Over 25 years of experience STOVE JUNCTION BBQ PELLETS The North State's premier supplier of stoves Now in Stock! Popular customer request Serving Butte, Glenn & Tehama Counties Tues-Sat 9am-5pm • Closed Sun & Mon 22825 Antelope Blvd., Red Bluff 530-528-2221 • Fax 530-528-2229 www.thestovejunction.com several calls over the next two days, often from people who mistook the aggressive, horned cow for a bull. Officers spotted the cow Saturday afternoon coming out of the woods in Centreville. Police say the cow charged the officers and fled through neighborhood yards. Police spokes- woman Lucy Caldwell said the cow was eventually subdued with tranquilizers shot from a dart gun. The cow was not injured, but a veterinarian who aided the rescue suffered minor injuries. Police say possible charges against the cow's owners are pending. RUNNINGS ROOFING Sheet Metal Roofing Residential Commercial • Composition • Shingle • Single Ply Membrane "No Job Too Steep" " No Job Too Flat" Serving Tehama County No Money 530-527-5789 530-209-5367 CA. LIC#829089 Down! FREE ESTIMATES Owner is on site on every job All makes and models. We perform dealer recommened Members Welcome 30K, 60K, 90K SERVICES AT LOWER PRICES Smog Check $ starting at + 25958 $ 25 certificate (MOST CARS & PICK-UPS) 527-9841 • 195 S. Main St.