9
Our Path to Success – The Gift Chart
P
ennington & Company's experience with over 800 collegiate organizations shows that the top 10 gifts usually make up half of a
successful capital campaign, while the top 20% of donors will make up 80% of the funds contributed. is gift chart provides an
overview of the gifts needed for a campaign of this magnitude to be successful.
LEADERSHIP GIFTS
PACE-SETTING GIFTS
PUBLIC PHASE GIFTS
20%
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
GOAL $2,000,000
TOTAL ACTIVE ALUMNI 1,356
TOTAL LOST ALUMNI 244
PROJECTED ALUMNI PARTICIPATION 20%
TOP
80%
210 Up to $5,000 Varies $275,000
1 $250,000 $50,000 $250,000
2 $150,000 $30,000 $300,000
2 $100,000 $20,000 $200,000
5 $50,000 $10,000 $250,000
10 $25,000 $5,000 $250,000
15 $15,000 $3,000 $225,000
25 $10,000 $2,000 $250,000
TOTAL GIFTS
270
TOTAL
$2,000,000
