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TRU COLORS BREWERY
TRU Colors believes that some of the most meaningful conversations happen over a beer. These conversations are
the ones that change perceptions, help bridge differences, and create real change. With our mission being to unite
opposing sides to create change and stop violence, we knew we had to help get beer into the hands of as many
people as possible to start these conversations.
That is why TRU Colors is building a brewery capable of brewing 55,000 barrels of beer per year or how we see it
more than 18 million conversations. Located at 715 Greenfield St. in Wilmington, NC, our brewery will be a catalyst
for change in our lives and our community. Launching in early 2021, our product will be a bridge between modern
craft brews and iconic American beer. Follow our Instagram @trucolorsbrew to see updates on our brewery and see
more of our story.
TRU COLORS STORY
In December 2015, in Wilmington, NC, just a few blocks from our founder's office, a 16-year old was killed in a drive-
by shooting related to a gang dispute. George was outraged that someone could pull out a gun and shoot someone
as they drove by in the streets of Wilmington. He reached out to the District Attorney, asking for an introduction
to the "top gangster" in the city. He wanted to understand how anyone could think it was acceptable to wave a
pistol out of a car window and pull the trigger. George spent the next 2 years with the gangs, getting to know them,
and building understanding and trust. He wanted to understand their purpose, why people are drawn to them, what
drove the violence, and their effect on their members. What he learned was counter to everything he first believed.
Flash forward to today and what started as outrage over witnessing a drive by shooting, evolved into a series of
conversations, changed perceptions and eventually into understanding, trust and a business – TRU Colors.
trucolors.com
Healy Wholesale is pleased to announce that we added
Tru Colors Brewing Co. to our North Carolina Craft portfolio
