P
ennington & Company's experience with over 800 collegiate organizations shows that the top 10 gifts usually make up half of a successful
capital campaign, while the top 20% of donors will make up 80% of the funds contributed. This gift chart provides an overview of the gifts
needed for a campaign of this magnitude to be successful.
LEADERSHIP GIFTS
5 $100,000 $20,000 $500,000
10 $50,000 $10,000 $500,000
15 $25,000 $5,000 $375,000
40 $15,000 $3,000 $600,000
PACE-SETTING GIFTS
80 $10,000 $2,000 $800,000
300 Up to $5,000 Varies Varies
PUBLIC PHASE GIFTS
20%
TOTAL GIFTS
460
CUMULATIVE
TOTAL
$8,000,000
GIFTS NEEDED GIFT SIZE PER YEAR RANGE TOTAL
GOAL $8,000,000
TOTAL ACTIVE ALUMNAE 2,239
TOTAL LOST ALUMNAE 378
PROJECTED ALUMNAE PARTICIPATION 21%
OUR PATH TO SUCCESS –
THE GIFT CHART
1 $1,250,000 $250,000 $1,250,000
2 $750,000 $150,000 $1,500,000
3 $250,000 $50,000 $750,000
4 $150,000 $30,000 $600,000
TOP
80%
10
