Retail Observer

RETAILOBSERVER.COM APRIL 2021 58 T he ENERGY STAR label is recognized by 90% of consumers and was intentionally purchased by nearly half of all U.S. households in the past year. Nationwide Marketing Group's ENERGY STAR partnership adds unique value for our dealers by enhancing consumer trust and driving sales across a wide variety of product categories sold throughout the year. In fact, 40-45% of U.S. households report purchasing at least one ENERGY STAR certified product each year. With ENERGY STAR certified products, your consumers can save today with rebates and other deals, save tomorrow with energy savings and save for good by contributing toward a healthier planet. More than a label, ENERGY STAR provides resources to help you differentiate and increase revenue while strengthening your brand image. Check out some of the opportunities below. BOLSTER CONSUMER TRUST ENERGY STAR resonates with consumers as a trusted, credible and unbiased mark. They understand that it means protecting the environment and saving energy and money. Consumers see the ENERGY STAR mark as an implicit seal of approval, and about 80% of purchasers report they are likely to recommend ENERGY STAR products to friends. The mark helps consumers navigate complex product categories by providing a trusted option that indicates environmental and financial benefits. LEVERAGE ENERGY STAR NATIONAL CAMPAIGNS Amplify your marketing by aligning your promotions with the collective national efforts of ENERGY STAR partners. As a partner, Nationwide is able to provide our dealers wtih resources and opportunities to participate in ENERGY STAR promotions, such as the upcoming Earth Day campaign and the ENERGY STAR Day campaign in October. That includes things like in-store signage, advertising creative, social media graphics and more. DRIVE SALES AND LOYALTY The ENERGY STAR Most Efficient distinction is awarded annually to the most efficient products among those that qualify for the ENERGY STAR label. Products recognized as ENERGY STAR Most Efficient 2021 demonstrate performance that is consistent with the interests of environmentally motivated consumers and early adopters. Recognition criteria are renewed on a yearly basis to ensure that these products will continue to represent the "best of the best." Eligible products must be ENERGY STAR-certified by an EPA-recognized certification body and meet the applicable ENERGY STAR Most Efficient performance criteria. HELP CUSTOMERS SAVE WITH ENERGY STAR PARTNERSHIPS Utilities around the country offer rebates for ENERGY STAR- certified products. While talking to a customer about an ENERGY STAR-certified model, check the ENERGY STAR Rebate Finder for related local incentives. It is a searchable online tool designed to help ENERGY STAR partners leverage incentives and promotional opportunities with ENERGY STAR-certified products, and it includes a recently updated list of rebate programs. MAKE THE MOST OF ENERGY STAR MOST EFFICIENT DRYERS ENERGY STAR Certified clothes dryers are independently certified to save energy, save money and protect the environment. ENERGY STAR Certified dryers use about 20 percent less energy than conventional models, resulting in $215 in saved energy costs over their lifetime. About 80 percent of American homes have a clothes dryer, which means the savings opportunity is enormous. If all clothes dryers sold in the U.S. were ENERGY STAR Certified, Americans could save more than $1.5 billion each year in utility costs and prevent greenhouse gas emissions equal to just over 2 million vehicles. And customers looking for cutting-edge energy efficiency along with the latest in technological innovation need look no farther than the ENERGY STAR Most Efficient list. WITH ENERGY STAR ® , HELP CUSTOMERS SAVE TODAY. SAVE TOMORROW. SAVE FOR GOOD. Rick Weinberg Business Services RO Rick Weinberg, Sr. Vice President of Business Services, Nationwide Marketing Group

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