Issue link: https://www.epageflip.net/i/1331779
2 2 WELCOME LETTER W e at the Artisanal Group of California understand the challenges of going about your business in the new normal. Our hope for the coming year—and the foreseeable future—is to help your business revive, survive, and thrive bigger and better than ever. REVIVE Through the fantastic spirits and tinctures our artisan craft distillers offer, we want to elevate your business to meet reinvigorated consumer demands. We strongly believe that most buyers will be coming out of the current crisis with even more educated and discerning palates than before, considering the time they have spent at home tasting, learning, and creating their own libations. SURVIVE Just like the experts, novices and end- consumers will also undoubtedly be purchasing and curating more meaningful collections of spirits to imbibe. We believe that customers are seeking innovative, dynamic, and cost-effective spirits—now more than ever. The Artisanal Group portfolio speaks to these customer needs: Within its pages are myriad options for ensuring your business can economically and qualitatively fill the gap. THRIVE Gone are the days of the "one size fits all" spirits set: On social media as well as on retail shelves and in bars and restaurants, consumers these days demand innovation. We've done the legwork to help you grow your business and maintain relevance—and we hereby present you with the greatest craft spirits collection around, allowing your customers to thrive at home or anywhere! —The Artisanal Group California Team