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Vodka came to prominence in the 15th
century. Despite the category's long
and distinguished history, today's
vodkas are not the same as your
grandfather's. Emphasis on quality
over quantity and innovation over
costing are defining the new era of
craft spirits, where risk meets reward.
In answering the challenge posed by
craft bartenders and discerning aficionados, master distillers
are leaping from established comfort zones in order to soar
to new heights. For example, Damwelle Vodka, from our own
Napa Valley backyard, redefines the concept of well spirits
by offering a premium, smooth, clean product at a lower
price. Those who think of vodka as relatively tasteless and
odorless overlook the masterful attention to detail given
by such skilled master distillers, whose efforts to achieve
exacting clarity are anything but uncomplicated.
In its inspiring versatility, vodka defies its stereotype. It
manages to be quintessential yet cutting edge, serving
as a superb medium for creativity as it nods to artisanal
excellence.
—Trevor Allen
Key Account Specialist, San Jose
AN ODE TO
VODKA
