Our Path to Success –
The Gift Chart
P
ennington & Company's experience with over 800 collegiate organizations shows
that the top 10 gifts usually make up half of a successful capital campaign, while the
top 20% of donors will make up 80% of the funds contributed. This gift chart provides an
overview of the gifts needed for a campaign of this magnitude to be successful.
Gifts Needed Gift Size Per Year Range Total
1 $150,000 $30,000 $150,000
2 $100,000 $20,000 $200,000
4 $50,000 $10,000 $200,000
LEADERSHIP GIFTS
6 $25,000 $5,000 $150,000
10 $10,000 $2,000 $100,000
20 $5,000 $1,000 $100,000
PACE-SETTING GIFTS
200 Up to $2,500 Varies $100,000
PUBLIC PHASE GIFTS
Total Gifts Cumulative Total
243 $1,000,000
20%
Goal: $1,000,000
Total Active Alumni: 1,228
Total Lost Alumni: 337
Projected Alumni Participation: 20%
Top
80%
