RETAILOBSERVER.COM DECEMBER 2020
12
Robust programming hit on topics intended to help integrators grow
their businesses, including boosting brand awareness, lighting,
wellness, security, the home office and more. Designers, architects and
builders were also invited to take part in the virtual experience with
specific programming intended to grow awareness of the custom
integration field and how they can find integrators in their local areas.
Led by industry experts, TechTalks, Design + Connection panels, and
keynotes will be available on www.cediaexpovirtual.com until December
31, 2020.
The Design + Connection track, anchored by the National Kitchen &
Bath Association (NKBA), featured brands like Kohler Konnect, Delta,
BSH Home Connect, LG Electronics and the Living in Place Institute.
The 2020 virtual experience saw an interest from design-focused
brands and attendees in the residential technology industry, with
around 400 of the CEDIA Expo virtual experience attendees being
interior designers, kitchen and bath designers, architects or builders.
The TechBites program also returned for the virtual experience, but
this year in a competition format. All eight participating brands pitched
their newest or most innovative products to a panel of industry media
and influencers. Brilliant, a leading smart home control and lighting
company, was named the "brand with the biggest bite" and the winner
of the TechBites program, live during CEDIA Expo virtual.
"We're honored to be named the winner of the 2020 TechBites
competition," said Aaron Emigh, Co-Founder and CEO of Brilliant.
"Recognition like this from the industry reinforces the huge opportunity
for integrators and home builders to make every home smart. Thanks to
those who tuned into the program, and we look forward to connecting
with you throughout the remainder of the year."
CEDIA continued to offer top-rated education courses at the virtual
experience. With over 80 courses offered, ranging from beginner to
expert level, CEDIA provided ways for each integrator to continue their
education and certifications.
During the virtual experience, CEDIA announced the establishment
of the CEDIASTRONG Scholarship Fund, which aims to provide
VIRTUAL EXPERIENCE
